The specification relates to a wash-off
label (100, 200) comprising a face (101, 301) and a
pressure sensitive adhesive (102, 302) adjoined to the face, wherein the face (101, 301) comprises
corona discharged filmic material and the
pressure sensitive adhesive (102, 302) has a composition including at least one
acrylic polymer comprising acrylic
monomer(s) and / or non-acrylic
comonomer(s) having a
carbonyl group capable of undergoing a crosslinking reaction, amount of the acrylic
monomer(s) and / or non-acrylic
comonomer(s) having a
carbonyl group capable of undergoing a crosslinking reaction being from 0.1 to 5 wt. % of
monomer composition, and a crosslinking agent with dihydrazide functionality, amount of the crosslinking agent being from 20 to 150% with respect to the amount of the carbonyl groups capable of undergoing a crosslinking reaction. The wash-off
label (100, 200) is detachable from a surface when exposed to an alkaline washing solution at a temperature of 85 degrees C. the detachability being such that the
pressure sensitive adhesive (102, 302) remains attached to the face (101, 301). Further, the specification relates to a labelled item and use of the wash-off
label for
labelling an item. Still further, the specification relates to a label laminate web and a method of manufacturing the wash-off label as well as to a pressure sensitive adhesive composition for a wash-off label.