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Electronic information content distribution processing system, information distribution apparatus, information processing apparatus, and electronic information content distribution processing method

a technology of electronic information content and processing method, applied in the field of electronic information content distribution processing system, information distribution apparatus, information processing apparatus, etc., can solve the problems of limited effect of advertisement system using a recording medium of such type for recording as well as to announce or recognize, system is limited to reading or seeing level, etc., to achieve the effect of introducing into a demand

Inactive Publication Date: 2007-06-14
SONY CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0019] Moreover, the user can operate an advertisement information medium freely and be enjoyable as compared with an advertisement which the user can only see and hear, the user's interest is increased, and an advertiser can implement an advertisement with its long life and high communication effect.
[0027] In the electronic information content distribution processing method according to the present invention, the user can operate electronic information contents like playing a game, and thus, it can be expected that electronic information contents concerning an advertisement is spread spontaneously in an increased number of users who like to play a game. This contributes to introduction into a demand for a new advertisement industry.

Problems solved by technology

Its advertisement affect is limited to announcement and recognition level of new target products.
In the meantime, such advertisement system has the following problems.
However, the advertisement system using a recording medium of such type for recording as well is limited to announcement or recognition of new products or company's idea.
As in the advertisement system using paper media such as newspaper or journal, the system is limited to reading or seeing level.
Thus, the receiver feels resistance when an advertisement irrelevant to the content main body often appears.
Thus, there are often cases in which an advertisement effect cannot be obtained for the advertiser's desire.

Method used

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  • Electronic information content distribution processing system, information distribution apparatus, information processing apparatus, and electronic information content distribution processing method
  • Electronic information content distribution processing system, information distribution apparatus, information processing apparatus, and electronic information content distribution processing method
  • Electronic information content distribution processing system, information distribution apparatus, information processing apparatus, and electronic information content distribution processing method

Examples

Experimental program
Comparison scheme
Effect test

first embodiment

(2) First Embodiment

[0087]FIG. 4 is an imaginary view showing an exemplary configuration of an interactive advertisement system 100 according to a first embodiment of the present invention.

[0088] A interactive advertisement system 100 shown in FIG. 4, is equipped with a tuner incorporated entertainment device 101 that is an example of an information processing apparatus and a television 102 that is an example of the monitor device. The entertainment device 101 is an example of a composite processing apparatus, wherein electronic information contents concerning an advertisement (hereinafter, referred to as advertisement information D2) and broadcast information contents D1 are received and stored.

[0089] A coaxial cable 40 is connected to an entertainment device 101 to reach a coaxial terminal 44. An aerial wire antenna 42 is connected to this coaxial terminal 44, so that advertisement information D2 concerning a data broadcasting program and an interactive advertisement as well as ...

second embodiment

(3) Second Embodiment

[0145]FIG. 9 is an imaginary view showing an exemplary configuration of an interactive advertisement system 200 that is a second embodiment according to the present invention,

[0146] In this system 200, a system for seeing and hearing an interactive advertisement is configured by a hand held terminal device 14 shown in FIG. 9, instead of the television 102 applied in the first embodiment. As an information processing apparatus, a tuner device 24 with a power charge function and a hand held terminal device 14 mountable to this tuner device 24 are provided, and a non-volatile storage device for storing data is provided in the tuner device24.

[0147] This tuner device 24 is similar to that in the first embodiment in that the advertisement information D2 according to a data broadcasting program and an interactive advertisement is received and stored. Instead of outputting this information to the television 102, and operating an interactive advertisement by means of t...

third embodiment

(4) Third Embodiment

[0195]FIG. 14 is a block diagram depicting an exemplary internal configuration and connection of a tuner device 24′ and a hand held terminal device 14 used in an interactive advertisement system 300 that is a third embodiment according to the present invention.

[0196] In this example, a data received by the tuner device 24′ is directly transferred to and stored in the data storage 75 in the hand held terminal device 14 or a non-volatile storage device such as external flash memory 43. Like elements in the second embodiment are designated by like reference numerals and names, a description of which is omitted here because these functions are similar to each other.

[0197] In this interactive advertisement system 300, unlike the second embodiment, a non-volatile storage device is not provided in the tuner device 24′. In the case where a digital program broadcast and an interactive advertisement are received from the broadcast station 9, they are always received in a...

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PUM

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Abstract

A system is provided to distribute electronic information contents D0 containing advertisement to a user, and process advertisement information D2 at the user side. This system comprises an information distribution apparatus 19 for distributing advertisement information D2 to the user; and a plurality of information processing apparatuses 8 for receiving and storing the electronic information contents D0 distributed from the information distribution apparatus 19, reading out the electronic information contents D0 according to the user operation, and processing the electronic information contents D2, thereby outputting the advertisement video image and its audio. With this configuration, after receipt of advertisement information, the user can see and hear an advertisement video image or audio freely processed with respect to an advertisement by the information processing apparatuses 8 in unreal time (asynchronously) like playing a game. In this manner, there can be constructed a electronic advertisement medium which reverses a concept of an advertisement of big four mass media, the advertisement having been supplied one-sidedly conventionally, and which performs an advertisement interactively.

Description

BACKGROUND OF THE INVENTION [0001] 1. Field of the Invention [0002] The present invention relates to an electronic information content distribution processing system, an information distribution apparatus, an information processing apparatus, and an electronic information content distribution processing method suitable to interactively operating advertisement contents distributed by broadcasting or communication, and applying such contents to new electronic advertisement media such that a user can enjoy like a game. [0003] 2. Description of the Related Art [0004] Conventionally, according to an advertisement system represented by big four mass media such as television, radio, newspaper and journal, a sender supply the contents of advertisement to a receiver one-sidedly. Its advertisement affect is limited to announcement and recognition level of new target products. For a receiver, it is a main object to hear and read a main body of contents, and it is a basic style to attendantly h...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): H04N7/16H04N7/00H04N5/38H04B7/26H04H20/00H04H20/91H04H60/80H04N5/445H04N7/025H04N7/03H04N7/035H04N7/08H04N7/081H04N7/083H04N7/087H04N7/088H04N21/235H04N21/433H04W4/00H04W4/06
CPCA63F2300/5506H04H20/91H04H60/80H04N7/088H04N21/4331H04N21/478H04N21/812H04N21/23H04N21/43H04N21/23424
Inventor KAWAI, EIJI
Owner SONY CORP