Well Merchandiser
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[0029]FIGS. 1 and 2 illustrate one embodiment of a merchandising system 30 consistent with the teachings of the present invention shown positioned on a cooler well grid floor 20 of a refrigerator well or freezer display unit 23. It will be readily recognized that although the present invention is illustrated and described with respect to well-type display units for displaying articles 25 such as food products, containers, items, units, etc. in consumer settings such as grocery stores, the present invention is applicable to any type of product merchandising system, including any type of shelving, cabinet and / or display cases known to those skilled in the art. Further, the present invention can be used with any number of different types, sizes, profiles and shapes of products and containers and, therefore, is not limited to grocery retail applications.
[0030]As illustrated in FIG. 1, the merchandising system 30 includes a base member, indicated generally at 32, a movable tray or platfo...
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