Funding information delivery using advertising revenue

Abstract

Embodiments are provided to deliver information to a user such that data information delivery costs are less than an amount of generated advertising revenue. In an embodiment, a system can be configured to deliver information, including content and advertisements, to a user which operates to remove the burden of payment for the information delivery by the user. In one embodiment, bandwidth, compression, minimization, protocols, timing, and other optimization parameters can be used to minimize the cost to communicate information, including content and advertisements, to a user. Embodiments can be configured to optimally package advertisements and content, such that advertising revenue can be used to compensate for or override costs associated with the transmission of the content and advertisements. Other embodiments and functionality are available.

Description

BACKGROUNDAdvertising is used in attempts to generate additional revenue for a business. Advertising can even improve goodwill with new and existing consumers for certain advertised goods and services. However, advertising costs can increase for a variety of reasons. For example, advertising communications can become expensive when providing ads using a high cost network, such as a cellular wireless data network. When the cost of transmitting advertising or content becomes greater than the revenue generated from advertising, a company may decide to reduce or abandon an advertising program.Consequently, in many cases, advertising costs are passed to the consumer as a tax or service fee. Take for example, an advertising model used to provide advertisements to end-users over a high cost communication network. Coupled with the service cost to deliver content (e.g., a metered data service that charges by the amount of delivered data, a service plan that charges a periodic fee for data de...

AI Technical Summary

Benefits of technology

Embodiments are provided to deliver information to a user such that data information delivery costs are less than an amount of generated advertising revenue. In an embodiment, a system can be configured to deliver information, including content and advertisements, to a user which operates to remove a payment burden for the information delivery by the user. In one embodiment, bandwidth, compression, minimization, protocols, caching, timing, and other optimization parameters can be used to minimize the cost to communicate information, including content and advertisements, to a user. Embodiments can be configured to optimally package advertisements and content, such that advertising revenue can be used to compensate for or override costs associated with the transmission of the content and advertisements.

Problems solved by technology

However, advertising costs can increase for a variety of reasons.

For example, advertising communications can become expensive when providing ads using a high cost network, such as a cellular wireless data network.

Coupled with the service cost to deliver content (e.g., a metered data service that charges by the amount of delivered data, a service plan that charges a periodic fee for data delivery, etc.) that is also passed to the consumer, the advertising model may result in lost customers and revenue.

Moreover, charging additional fees for information delivery services can present a significant barrier to entry for potential users.

A reluctance to purchase separate data delivery plans can operate to limit the potential reach of advertising to a user, thereby limiting the amount of revenue that may be reasonably forecast, while also limiting the audience which reduces the appeal to advertisers.

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