Methods, Systems, and Computer Program Products For Managing Organized Binary Advertising Asset Markets

Abstract

Binary advertising markets are developed where personalized media such as digital and even analog advertising is delivered to and accessed by audience members enabling advertisers to buy advertising for broadcast to televisions, smartphones and other types of digital devices. The market is designed to provide participants a new way to have their orders entered, matched, executed, and settled, to manage and monitor risk characteristics of their content placement or advertising placement transactions, and any rights and positions that result from those transactions. Standardized units of exchange represented by profile access rights and display space access rights appropriately designed for their respective markets are used in both primary direct and secondary alternative markets. Processes are also implemented where an audience member receives economic benefit in exchange for confirming view of or rating an advertisement, or viewing advertisements while logged in.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS[0001]This application claims the benefit of U.S. Provisional Application No. 61 / 398,259, filed Jun. 23, 2010, which is incorporated by reference herein in its entirety.BACKGROUND OF INVENTION[0002]1. Field of Invention[0003]The present invention relates to advertising, and, more particularly, to a marketplace of profile access rights and display space access rights.[0004]2. Description of the Background Art[0005]While advertising has changed significantly from the early days of newspapers, radio, television, and now online using the Internet, advertisers continue to have the need to track true cost efficiency, viewership, and conversion yield. Advertisers seek a universal measurement of their audience. Proof of performance is still desired by many who want confirmation that the audience has viewed or taken action on the advertising and, in the case of online ads, click-through rates are accurate. For example, print media uses tearsheets to pro...

AI Technical Summary

Benefits of technology

"The invention is a system and method for managing and fulfilling orders for profile access rights and display space access rights. These assets are managed separately, and the system receives an order to buy or sell either a profile access right or a display space access right. The order is then fulfilled, and a notification is received when the order is fulfilled. The technical effect of this invention is that it provides a more efficient and flexible way to manage and sell these types of assets."

Problems solved by technology

Today, people interact with computer networks using many different types of technology and devices such as personal computers, smartphones, net books, tablet computers, on which large amounts of different types of content are displayed, yet the Internet has no industry-wide practice for proof of performance.

Images