Methods, Systems, and Computer Program Products For Managing Organized Binary Advertising Asset Markets

a technology of binary advertising and asset markets, applied in the field of advertising, can solve the problem that the internet does not have an industry-wide practice for proof of performan

Inactive Publication Date: 2011-12-29
MANAGED AUDIENCE SHARE SOLUTIONS
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Today, people interact with computer networks using many different types of technology and devices such as personal computers, smartphones, net books, tablet computers, on which large amounts of different types of content are displayed, yet the Internet has no industry-wide practice for proof of performance.

Method used

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  • Methods, Systems, and Computer Program Products For Managing Organized Binary Advertising Asset Markets
  • Methods, Systems, and Computer Program Products For Managing Organized Binary Advertising Asset Markets
  • Methods, Systems, and Computer Program Products For Managing Organized Binary Advertising Asset Markets

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Embodiment Construction

I. Context and Definitions

[0045]Embodiments of the present invention, as described below, may be implemented in many different embodiments of software, hardware, firmware, and the entities illustrated in the figures. Any actual software code with a specialized control of hardware to implement the present invention is not limiting to the present invention. The present disclosure is to be considered exemplifications of the invention and is not intended to limit this invention to the specific embodiments illustrated. Thus, the operational behavior of the present invention will be described with the understanding that modifications and variations of the embodiments are possible, given the level of detail presented herein.

[0046]The exemplary embodiments consist of major and subsidiary components implemented through a variety of separate and related computer systems. These components may be used either individually or in variety of combination to achieve the objective of providing a new a...

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PUM

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Abstract

Binary advertising markets are developed where personalized media such as digital and even analog advertising is delivered to and accessed by audience members enabling advertisers to buy advertising for broadcast to televisions, smartphones and other types of digital devices. The market is designed to provide participants a new way to have their orders entered, matched, executed, and settled, to manage and monitor risk characteristics of their content placement or advertising placement transactions, and any rights and positions that result from those transactions. Standardized units of exchange represented by profile access rights and display space access rights appropriately designed for their respective markets are used in both primary direct and secondary alternative markets. Processes are also implemented where an audience member receives economic benefit in exchange for confirming view of or rating an advertisement, or viewing advertisements while logged in.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS[0001]This application claims the benefit of U.S. Provisional Application No. 61 / 398,259, filed Jun. 23, 2010, which is incorporated by reference herein in its entirety.BACKGROUND OF INVENTION[0002]1. Field of Invention[0003]The present invention relates to advertising, and, more particularly, to a marketplace of profile access rights and display space access rights.[0004]2. Description of the Background Art[0005]While advertising has changed significantly from the early days of newspapers, radio, television, and now online using the Internet, advertisers continue to have the need to track true cost efficiency, viewership, and conversion yield. Advertisers seek a universal measurement of their audience. Proof of performance is still desired by many who want confirmation that the audience has viewed or taken action on the advertising and, in the case of online ads, click-through rates are accurate. For example, print media uses tearsheets to pro...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): G06Q30/00
CPCG06Q30/02G06Q30/08G06Q30/0605G06Q30/0601
Inventor BROMS, TODD J.ULMAN, AMIHAI
Owner MANAGED AUDIENCE SHARE SOLUTIONS
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