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Crm application for analysing and generating actionable reports based on activity of users on a product portal

a product portal and activity technology, applied in the field of customer relationship management tools, can solve the problems of difficult to extract meaningful insights from scattered data, limited sample sizes, and may not reflect the entire customer base, and the methods of collecting customer data are more intrusive and invasiv

Inactive Publication Date: 2013-01-03
SSUBHANJAN SARKAR
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

Enables the generation of actionable reports based on user interactions, providing insights into problem levels, functionalities, new uses, and geographic trends, enhancing customer data analysis while respecting user privacy and improving data accuracy.

Problems solved by technology

However, this data is largely scattered and it is difficult to extract meaningful insights from this scattered data.
However, the sample sizes are limited and may not be reflective of the entire customer base.
Other methods for gather customer data tend to be more intrusive and invasive, and there is a possibility of compromising on the privacy and anonymity of users.

Method used

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  • Crm application for analysing and generating actionable reports based on activity of users on a product portal
  • Crm application for analysing and generating actionable reports based on activity of users on a product portal
  • Crm application for analysing and generating actionable reports based on activity of users on a product portal

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embodiments

. EMBODIMENTS

[0021]The embodiments herein and the various features and advantageous details thereof are explained more fully with reference to the non-limiting embodiments that are illustrated in the accompanying drawings and detailed in the following description. Descriptions of well-known components and processing techniques are omitted so as to not unnecessarily obscure the embodiments herein. The examples used herein are intended merely to facilitate an understanding of ways in which the embodiments herein may be practiced and to further enable those of skill in the art to practice the embodiments herein. Accordingly, the examples should not be construed as limiting the scope of the embodiments herein.

[0022]As mentioned, there remains a need for analyzing and generating actionable reports based on activity of users on a product portal using a Customer Relationship Management (CRM) application in the product portal. The embodiments herein achieve this by providing a CRM applicati...

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PUM

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Abstract

A computer implemented method of analyzing and generating actionable reports based on activity of users on a product portal using a Customer Relationship Management (CRM) application is provided. The product portal includes multimedia files demonstrating features of a product that are stored in a database (112) of an application server (104). The users have a profile on the product portal that includes plurality of community buttons. The method includes processing one or more inputs from a plurality of users based on one or more activity of the users on the features of the product, generating an analysis based on the one or more activities of the plurality of users, and generating the actionable reports based on the analysis.

Description

BACKGROUND[0001]1. Technical Field[0002]The embodiments herein generally relate to customer relationship management tools, and, more particularly to the use of data and patterns in user navigation and interaction for customer relationship management.[0003]2. Description of the Related Art[0004]CRM (Customer Relationship Management) analytics encompasses all strategies, tools and programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. It involves using technology to organize, automate, and synchronize business processes including sales related activities, marketing, customer service, and technical support. Customer service capabilities include web self-service, knowledge management, email response management, web chat, collaborative browsing and virtual assistants. Sales analytics let companies monitor and understand customer actions and preferences, through sales forecasting, data quality management, a...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): G06Q30/02
CPCG06Q30/02G06Q30/016G09B5/00
Inventor SSUBHANJAN, SARKAR
Owner SSUBHANJAN SARKAR