Content manipulation using swipe gesture recognition technology

Abstract

A method of manipulation of content provided by a hosting server using swipe gesture recognition on a user device having a touch input display. The method includes storing the content, combined with a swipe gesture recognition module to form a content package, on the hosting server. The swipe gesture recognition module is associated with at least one displayable content element of the content. The method further includes receiving, at the hosting server, a request for the content package from the user device and transmitting the content package from the hosting server to the user device for display by an application running on the user device. A defined action is applied to the at least one displayable content element if it is determined that a swipe gesture has occurred on the at least one displayable content element.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS[0001]This is a continuation of U.S. patent application Ser. No. 13 / 932,898, filed Jul. 1, 2013, which claims priority to U.S. provisional patent application No. 61 / 730,899, filed Nov. 28, 2012, entitled “CONTENT MANIPULATION USING SWIPE GESTURE RECOGNITION TECHNOLOGY,”. The entire content of all of these applications is incorporated herein by reference.FIELD OF THE INVENTION[0002]The disclosed embodiments are directed to a content manipulation using swipe gesture recognition technology. More specifically, the disclosed embodiments are directed to systems and methods for manipulation of Internet-based content provided by a hosting server using swipe gesture recognition technology on a user device.BACKGROUND OF THE INVENTION[0003]Touchscreen-based user computing devices, such as smartphones, tablets, e-readers, touch-enabled laptops, and touch-enabled desktop computers, are commonly used to request content from servers, via the Internet. Such co...

AI Technical Summary

Benefits of technology

The patent text describes a system that can detect swipe gestures on a user device and take certain actions based on those detects. For example, if a person swipes through an advertisement, the system can close or click-through it. The system can also perform various other actions based on the swipe gesture. After detecting the swipe gesture, the system will then shut down the touch detection monitors to avoid draining the device or slowing down the session. The technical effect of this system is that it can provide more efficient and effective advertisements to users by providing relevant and targeted content.

Problems solved by technology

On relatively small screens, particularly smartphone screens, it is often difficult for the user to accurately touch the designated portion of the screen to close the advertisement.

This may result in the user unintentionally touching an active portion of the advertisement instead of the close “button,” which may, in turn, result in an undesired activation of an animation or even an undesired navigation to a different webpage.

This can be a very frustrating and annoying experience for the user.

Such undesired activations of an advertiser's webpage can increase the advertiser's costs, because the advertisement may be paid for based on a particular cost-per-click (CPC).

Therefore, an advertiser purchasing advertisements on mobile devices on a CPC basis may find that they are getting a very high click-through rate (CTR) but a low return on investment (ROI) due to accidental click-throughs.

This may annoy current and potential customers and may result in a negative brand perception, which is a significant concern for large brands.

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