Bidding for advertising impression in an online exchange using one or more multiple quality measurements

a technology of quality measurement and bidder, applied in the field of electronic/online advertisements, can solve the problems of reducing the value of video advertising, not providing sufficient rating, and system not providing flexibility in customizing an approach for securing advertising impressions

Inactive Publication Date: 2015-03-05
VIANT TECH LLC
View PDF2 Cites 15 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

The invention allows users to define parameters for bidding campaigns, such as the quality of the impression and the placement of the bid. This makes it easier for users to bid against specific targets.

Problems solved by technology

Further such a system fails to provide flexibility in customizing an approach for securing advertising impressions (e.g., in choosing impressions based on quality).
Such a shift has lead to the commoditization of video ad inventory, resulting in lower-quality executions being undifferentiated from higher-quality placements, ultimately leading to a diminished value that brands derive from their video advertising.
Prior art mechanisms fail to provide sufficient rating of the quality of the individual impressions on various measures and provide a limited ability to develop and utilize a customized approach for securing advertising space / impressions.

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Bidding for advertising impression in an online exchange using one or more multiple quality measurements
  • Bidding for advertising impression in an online exchange using one or more multiple quality measurements
  • Bidding for advertising impression in an online exchange using one or more multiple quality measurements

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0024]In the following description, reference is made to the accompanying drawings which form a part hereof, and which is shown, by way of illustration, several embodiments of the present invention. It is understood that other embodiments may be utilized and structural changes may be made without departing from the scope of the present invention.

Overview

[0025]Embodiments of the invention enable a user to configure a advertisement bidding campaign. Such a configuration includes the identification of a target audience, the selection of sites / parameters, the selection of a maximum bid, and also the selection of an impression quality rank / grade and the placement of an bid against impressions with such a rank / grade.

Hardware Environment

[0026]FIG. 1 is an exemplary hardware and software environment 100 used to implement one or more embodiments of the invention. The hardware and software environment includes a computer 102 and may include peripherals. Computer 102 may be a user / client compu...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

A method, apparatus, system, and computer program product provide the ability to bid for an advertising impression. Within an advertising exchange, an advertising bidding impression campaign to bid for the advertising impression is initialized. A desired impression quality rank is selected and a bid against the desired rank is accepted. An actual impression quality rank for an actual advertising impression in an advertising impression inventory is determined. Based on the bid and the actual impression quality rank, the actual advertising impression is awarded to the bidder.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS[0001]This application claims the benefit under 35 U.S.C. Section 119(e) of the following co-pending and commonly-assigned U.S. provisional patent application(s), which is / are incorporated by reference herein:[0002]Provisional Application Ser. No. 61 / 873,311, filed on Sep. 3, 2013, by Jason J. A. Knapp, Varoujan Bedirian, and Sergey Kuznetsov, entitled “BIDDING FOR ADVERTISING IMPRESSION IN AN ONLINE EXCHANGE USING ONE OR MORE MULTIPLE QUALITY MEASUREMENTS,” attorneys' docket number 257.78-US-P1.[0003]This application is related to the following co-pending and commonly-assigned patent applications, which applications are incorporated by reference herein:[0004]U.S. patent application Ser. No. 14 / 177,500, filed on Feb. 11, 2014 by Christophe L. Clapp and Brian C. DeFrancesco, entitled “COMPREHENSIVE MEASUREMENT OF THE OPPORTUNITY TO SEE ONLINE ADVERTISEMENTS”, which application claims priority to U.S. Provisional Patent Application Ser. No. 61 / 76...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
IPC IPC(8): G06Q30/02
CPCG06Q30/0275G06Q30/0249G06Q30/0254G06Q30/02G06Q30/0269G06Q30/0277G06T1/0064H04N21/41415
InventorKNAPP, JASON J. A.BEDIRIAN, VAROUJANKUZNETSOV, SERGEY
OwnerVIANT TECH LLC