Automated Tool for Property Assessment, Prospecting, and Targeted Marketing

Abstract

An advertising delivery assessment system uses building structure attributes from image data and rates identified features and associated conditions so that vendors can target appropriate products and services. The outputs can include customized, personalized advertising and marketing directed to particular structures, owners, etc.

Description

RELATED APPLICATION DATA[0001]The present application claims the benefit under 35 U.S.C. 119(e) of the priority date of Provisional Application Ser. Nos. 61 / 990,429 filed May 8, 2014 and 61 / 883,609 filed Sep. 27, 2013 both of which are hereby incorporated by reference herein; the instant application is further related to Ser. No. 14 / 499,061 also filed this instant date and which is also incorporated by reference herein.FIELD OF THE INVENTION[0002]The present invention relates to automated tools, methods and systems which assess the condition of living structures and other appurtenant real property features. The invention has particular utility in the areas of real estate prospecting, appraisals, insurance, targeted marketing, and similar domains.BACKGROUND[0003]Competition for housing stock is rapidly increasing in the United States. In some areas turnover of housing is extremely small and cannot satisfy demand. The problem is exacerbated as people live longer and stay in their resi...

AI Technical Summary

Problems solved by technology

In some areas turnover of housing is extremely small and cannot satisfy demand.

The problem is exacerbated as people live longer and stay in their residences for longer periods than in the past.

Young families have significant difficulties finding suitable existing homes for rent or purchase in many desirable areas.

Current and useful information about housing stock is often both incomplete and inaccurate.

While some details can be found at governmental websites (tax authorities, planning departments) and at sites such as Zillow, Trulia, Redin, etc., there is no easy mechanism by which a prospective renter or purchaser can search and locate properties that—while not in perfect condition—may be good leads.

For example many homes are dilapidated or in poor condition as a result of owners being unable to maintain such properties (or attendant grounds) because of age, poor health, etc.

These homes would be excellent leads for housing opportunities but currently go undiscovered and thus unexploited due to inadequate research and assessment tools.

Construction and home building supply, insurance and other providers are also similarly unable to quickly and accurately assess the health of housing stock with current tools.

While some tools have been used in the past to assess buildings, these have been limited and do not address the problems above.

The setup is quite complicated, however, and requires extensive manpower to implement.

However, in both references little or no automated processing is done of the captured structure information.

Despite these older teaching, the state of the art has not improved beyond what is shown therein.

Furthermore, to date such types of entities have not targeted groups of homes in a neighborhood by identifying common issues with structures that could induce or at least incentivize group purchasing behavior.

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