Systems and methods for multi-user behavioral research

Abstract

Exemplary embodiments provide methods, mediums, and systems for behavioral research. In some embodiments, an environment supporting three types of users may be provided. A first type of user may represent a participant whose behavior is being monitored. The first type of user may freely interact with the environment. A second type of user may represent a moderator directing the experience of the participant. The moderator may be provided with an ability to manipulate the environment or the participants' interactions with the environment. A third type of user may represent a client interested in the participants' behavior, and the third type of user may be provided with an ability to view the environment from the perspective of the participant. Different interfaces may be provided for allowing the different types of users to interact with the environment according to their roles.

Description

BACKGROUND[0001]Behavioral research, and particularly behavioral research relating to consumers' product preferences, may be a time consuming and expensive process. Even when behavioral research is conducted with a significant investment of time and money, the results of the research may not be wholly accurate or representative of consumers' true views.[0002]In some behavioral research scenarios, focus groups of one or more participants are brought together in a common location and presented with products for evaluation. Participants may be brought to a special facility expressly designed for focus group testing (e.g., a facility with special conference rooms that allow the participants to be observed or recorded), which may add to the cost of conducting a focus group. Furthermore, costs may be driven up by the need to produce non-production product mockups or prototypes for the focus group, or simulated two-dimensional models to be displayed on a computer.[0003]Moreover, traditiona...

AI Technical Summary

Benefits of technology

[0028]Using the exemplary embodiments described herein, behavioral research can be carried out in an efficient, inexpensive, and reliable m

Problems solved by technology

Behavioral research, and particularly behavioral research relating to consumers' product preferences, may be a time consuming and expensive process.

Even when behavioral research is conducted with a significant investment of time and money, the results of the research may not be wholly accurate or representative of consumers' true views.

Participants may be brought to a special facility expressly designed for focus group testing (e.g., a facility with special conference rooms that allow the participants to be observed or recorded), which may add to the cost of conducting a focus group.

Furthermore, costs may be driven up by th

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