Methods and systems for programmatic control of transmitted electronic content

a technology of electronic content and programmatic control, applied in the field of programmatic control of transmitted electronic content, can solve problems such as problems with current methods, systems, and apparatuses, and achieve the effect of improving the quality of experimental results
US20220101347A1Inactive Publication Date: 2022-03-31GROUPON INC
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Patent Information

Authority / Receiving Office
US · United States
Patent Type
Applications(United States)
Current Assignee / Owner
GROUPON INC
Publication Date
2022-03-31
Estimated Expiration
Not applicable · inactive patent

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Abstract

Aspects of the invention provide methods, systems, apparatuses and computer program products for implementing a dynamic experimentation service. An example of a method for implementing a dynamic experimentation service includes receiving a set of experiment configuration parameters, determining, by a processor and based on the experiment configuration parameters, an experiment model, the experiment model comprising electronic data indicating an audience selected from a plurality of consumers and a plurality of levels for controlling a communication service in operation to generate an electronic marketing communication for transmission to at least one of the plurality of consumers, receiving a request, from the communication service, the request comprising a communication identifier, determining, based on the communication identifier, at least one of the plurality of levels, and causing the electronic marketing communication to be generated as a treatment comprising the at least one of the plurality of levels.
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Description

CROSS REFERENCES TO RELATED APPLICATIONS

[0001] This application is a continuation of U.S. patent application Ser. No. 15 / 167,108, titled “METHODS AND SYSTEMS FOR PROGRAMMATIC CONTROL OF TRANSMITTED ELECTRONIC CONTENT”, filed May 27, 2016, which claims priority to U.S. Provisional Patent Application No. 62 / 167,431, titled “METHODS AND SYSTEMS FOR PROGRAMMATIC CONTROL OF TRANSMITTED ELECTRONIC CONTENT” filed on May 28, 2015, each of which is hereby incorporated herein by reference.TECHNOLOGICAL FIELD

[0002] Example embodiments of the present invention relate generally to transmitting electronic marketing communications and, more particularly, to methods, systems, and apparatuses for programmatically controlling the content of electronic marketing communications and the manner in which said electronic marketing communications are transmitted.BACKGROUND

[0003] The applicant has discovered problems with current methods, systems, and apparatuses for evaluating and transmitting electronic marke...

Claims

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