Methods and systems for programmatic control of transmitted electronic content

Abstract

Aspects of the invention provide methods, systems, apparatuses and computer program products for implementing a dynamic experimentation service. An example of a method for implementing a dynamic experimentation service includes receiving a set of experiment configuration parameters, determining, by a processor and based on the experiment configuration parameters, an experiment model, the experiment model comprising electronic data indicating an audience selected from a plurality of consumers and a plurality of levels for controlling a communication service in operation to generate an electronic marketing communication for transmission to at least one of the plurality of consumers, receiving a request, from the communication service, the request comprising a communication identifier, determining, based on the communication identifier, at least one of the plurality of levels, and causing the electronic marketing communication to be generated as a treatment comprising the at least one of the plurality of levels.

Description

CROSS REFERENCES TO RELATED APPLICATIONS[0001]This application is a continuation of U.S. patent application Ser. No. 15 / 167,108, titled “METHODS AND SYSTEMS FOR PROGRAMMATIC CONTROL OF TRANSMITTED ELECTRONIC CONTENT”, filed May 27, 2016, which claims priority to U.S. Provisional Patent Application No. 62 / 167,431, titled “METHODS AND SYSTEMS FOR PROGRAMMATIC CONTROL OF TRANSMITTED ELECTRONIC CONTENT” filed on May 28, 2015, each of which is hereby incorporated herein by reference.TECHNOLOGICAL FIELD[0002]Example embodiments of the present invention relate generally to transmitting electronic marketing communications and, more particularly, to methods, systems, and apparatuses for programmatically controlling the content of electronic marketing communications and the manner in which said electronic marketing communications are transmitted.BACKGROUND[0003]The applicant has discovered problems with current methods, systems, and apparatuses for evaluating and transmitting electronic marke...

AI Technical Summary

Benefits of technology

[0004]Accordingly, a method, apparatus, and computer program manage the transmission of electronic marketing communications. Example embodiments may include methods, systems, apparatuses, and the like that provide for programmatic control of a variety of disparate services that, together, generate one or more electronic marketing communications. Embodiments may programmatically implement changes in content, transmission mechanisms, and other variables associated with generation and transmission of electronic marketing communications and track a variety of metrics associated with those electronic marketing communications. These metrics may be analyzed to determine the impact of particular settings and parameters on the performance of these electronic marketing communications. Embodiments may also assist with programmatic determination of experiment configuration parameters, including factor and level selection, and audience definition. Some embodiments may assist with dynamic selection and control of which users are exposed to particular experimental treatments to improve the quality of experimental results and to assist with further programmatic experiment definition.

Problems solved by technology

The applicant has discovered problems with current methods, systems, and apparatuses for evaluating and transmitting electronic marketing communications.

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