Advertising/promotional display system

Abstract

By providing a unique, pre-printed housing within which a plurality of windows are formed and positioned for cooperating with a plurality of longitudinally movable arm members or sliders, a unique, hands-on, printed, visually exciting and interest generating advertising / promotional product is attained. In the preferred embodiment, each window incorporates a transparent panel for overlying the visual image contained in the window, as well as preventing the user from obtaining access to the visual information contained therein.By constructing each of the plurality of longitudinally movable arm members / sliders in an overlying manner, a unique construction is realized which enables the movement of one arm member / slider to effectuate a change in the visual display of a window element which is not directly adjacent the arm member or slider. In this way, a unique, surprising and interest generating result is attained.

Description

[0001]This application is related to U.S. Provisional Patent Application Ser. No. 60 / 645,971, filed Jan. 20, 2005 entitled ADVERTISING / PROMOTIONAL DISPLAY SYSTEM.TECHNICAL FIELD[0002]This invention relates to advertising / promotional display systems and, more particularly, to advertising / promotional display systems having movable display panels for providing visually exciting and interest generating products.BACKGROUND ART[0003]With the ever-increasing quantity of products and services being offered to consumers, substantial interest has been given to promotional systems for advertising such products and services. In this regard, a wide variety of advertising displays and promotional literature has been created and distributed to consumers. However, due to the deluge of material to which average consumers are constantly exposed, greater emphasis has been placed on developing eye-catching visual displays and promotional material which stand out as being visually unique in order to rec...

AI Technical Summary

Benefits of technology

[0011]By employing the present invention, all of the difficulties and inabilities of the prior art are eliminated and a unique, hands-on, printed, visually exciting and interest generating advertising / promotional product is attained. This desirable and previously unattainable result is realized in the present invention by providing a unique, pre-printed housing within which a plurality of windows are formed and positioned for cooperating with a plurality of longitudinally movable arm members or sliders. In the preferred embodiment, each window incorporates a transparent panel for overlying the visual image contained in the window, as well as preventing the user from obtaining access to the visual information contained therein.

[0014]In addition, in the preferred construction of the present invention, each longitudinally movable arm member / slider incorporates printed indicia formed on the exposed surface of the arm member which is revealed as the arm member is advanced outwardly from the housing. In this way, a unique, specific, targeted message can be conveyed to the consumer which is specifically related to the visual image being displayed by the movement of that particular arm member. In this way, the consumer has an active role in creating and enjoying the display being presented, as well as being informed with desired information the sponsor of the advertising / promotional product wishes to convey.

Problems solved by technology

Although various novelty products and printed displays have been created in an attempt to satisfy this demand, these prior art products have failed to provide the desired interest generating result with production costs which advertisers are capable of justifying.

In attempting to generate a unique advertising display, some prior art products have employed complex folding systems which produce a three-dimensional display when activated or unfolded.

However, in spite of the unique visual appearance generated by such products, the overall cost of production and complexity of the assembly of these systems has prevented such prior art systems from becoming popular.

However, these prior art attempts have also failed to generate the consumer interest being sought, largely due to an inability to physically involve the consumer in the promotion or display operation.

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