Method for digital media terminal playing advertisement

Abstract

An approach of digital media terminal playing ads includes following steps: setting a XML files of describing the type of ads to be played in the digital media terminal in front of digital TV and memorizing the files into a memory unit of the digit media terminal; transferring XML files and ads content into the digital media terminal; the digital media terminal receiving XML files to identify and implement playing according to the type, playing position and displaying attribute of the ads in the relative frequency spots.

Description

technical field [0001] The present invention relates to a digital television technical method, in particular to a method for playing advertisements through a digital media terminal. Background technique [0002] With the large-scale transition from analog TV to digital TV, existing digital TV and set-top boxes have become new digital media platforms, and operators or advertisers urgently need to use this platform to carry out advertising operations. Although advertisements can be broadcast by making digital TV programs, that is, using the existing advertising model, providing advertising programs in a certain channel or buying advertising time to broadcast their own advertisements, the cost of advertising production in this way is huge, And its advertising effect is not good, and it can only produce advertising effect within a small audience. [0003] In addition to playing audio and video programs, digital TVs in the prior art can also receive and display multimedia inform...

AI Technical Summary

Problems solved by technology

Although advertisements can be broadcast by making digital TV programs, that is, using the existing advertising model, providing advertising programs in a certain channel or buying advertising time to broadcast their own advertisements, the cost of advertising production in this way is huge, And its advertising effect is not good, it can only produce advertising effect in a small audience

[0003] In addition to playing audio and video programs, digital TVs in the prior art can also receive and display multimedia information such as various pictures and texts. Although this kind of multimedia information digital media terminal can receive and play in the form of a web page by implementing a browser, This method also has the problem of media information production, and the digital media terminal must enter the running state of the browser to receive and display, and cannot be integrated with digital TV programs, so its advertising audience and advertising effect are also greatly affected

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