Personalized information push system and method

A technology for information push and business information, applied in special data processing applications, instruments, electronic digital data processing, etc., can solve the problem of dissatisfaction with network service quality without considering the differences in static attributes and dynamic interest preferences of information audiences , harassment and other issues, to achieve the effect of improving push value, wide application range, and avoiding disturbance

Active Publication Date: 2007-11-14
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] To sum up, the above information push methods target all Internet users without taking into account the differences in individual static attributes and dynamic interest preferences of information audiences, so information often occurs when users do not need it. push, and even unpredictable harassment, leading to increased user dissatisfaction with network service quality

Method used

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  • Personalized information push system and method
  • Personalized information push system and method
  • Personalized information push system and method

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0043] FIG. 1 is a structural diagram of a personalized information push system according to Embodiment 1 of the present invention. As can be seen from Figure 1, the system includes: user information database 1, user information management module 2, website business information module 3, business topic feature dictionary 4, webpage topic extraction module 5, semantic correlation calculation module 6, business information push Module 7, of which:

[0044] The user information database 1 is used to save the static attributes of the user, which include the user's ip address and the registration information registered by the user when registering with the network service system, such as: gender, age, address, hobbies, etc.; Historical behavior preference information of users using the network, including: users' geographic preferences, language preferences, category preferences, product brand preferences, etc. when browsing forums and web pages;

[0045] The user information manag...

Embodiment 2

[0065] The personalized information push system can also reduce the service theme feature dictionary 4 in the system introduced in the first embodiment above, and its system structure diagram is shown in FIG. 3 .

[0066] Utilize this system to realize the pushing method of personalized information and comprise the following steps described in Fig. 4:

[0067] Step 201, when the user logs in to the network service system that has been visited, obtain the current user's static attributes and historical behavior preference information, and provide selection basis for the push of personalized information, wherein the personalized information may include: selection of business category, physical server choice, etc.;

[0068] Step 202, when the user browses webpage information, subject semantic analysis is performed on the content of the webpage information to obtain a number of subject words arranged according to weight in the current webpage content, and record the current behavi...

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Abstract

The invention discloses a personalized information push system. Including: logo for the current web page that the theme of a number of topics Term Extraction Module website theme for the treatment of pushing all of the business users gave information in accordance with the semantics of the relevant calculation will be calculated results related to the semantic sort of calculation module. As well as the semantic relevance to sort the results will be consistent with the conditions of push personalized information presented to users of business information Push module. The invention also discloses a method push personalized information. The invention can attribute depending on the user's static and dynamic preferences, personalized information services push.

Description

technical field [0001] The present invention relates to a personalized information push method, in particular to a personalized information push system and method based on user behavior analysis. Background technique [0002] Network information service refers to the general term for the processed and arranged information products and services provided by information service agencies through computer networks in order to meet the information needs of users. It includes the processing of information content, the provision of information content, and the storage and acquisition of information content. , network value-added services, information consulting services, etc. Current network information push methods include: online advertising, online shopping, uploading and downloading, and search engines, among which: [0003] Online advertisements are usually set at a fixed position on the web interface. When advertisements need to be played, the advertisement data is fetched fr...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
Inventor 丁江伟余祥鑫
Owner TENCENT TECH (SHENZHEN) CO LTD
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