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Method and system for adding advertising information in flow media

A technology for advertising information and streaming media, which is applied in the field of adding advertising information to streaming media, and can solve problems such as inability to design advertisements.

Active Publication Date: 2007-11-14
孟智平
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0009] The embodiment of the present invention provides a method and system for adding advertisement information in streaming media, so as to solve the problem in the prior art that advertisements cannot be designed according to the correlation between potential content and advertisements required by users

Method used

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  • Method and system for adding advertising information in flow media
  • Method and system for adding advertising information in flow media
  • Method and system for adding advertising information in flow media

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Embodiment Construction

[0028] The technical solutions of the present invention will be described in further detail below with reference to the accompanying drawings and embodiments.

[0029] The basic idea of ​​the present invention is: when adding advertisements to media files such as video or audio, an advertisement classification storage information is established by adopting a method of classifying all advertisements and searching for information extraction. Then use manual recognition or automatic recognition or use the above two methods at the same time to identify the image, sound, and text parts in the media file, and match the recognized results with the existing advertisement classification information, and generate advertisements for the successfully matched parts A description file, which records information such as the position where the advertisement is extracted, the playing time or in certain frames, and the area of ​​the advertisement. Finally, the advertisement description file and...

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Abstract

The relativity between advertisement (ad) information and content of stream media or transmission objects or transmission time / place often exists so as to make users receive contents of ad or auxiliary information easily. The invention needs to process stream files based on content, and adds more ad information. Then, through network, the processed media files are sent to users. When adding ad information, the method expands current ad search information first to form sorted stored information of ad. Then, the method recognizes contents of video, audio, and caption in stream media files. If the searched contents of ad are accorded with recognized results, then ad information of stream media is added to form ad description file. Finally, ad description file and stream media files together are sent to user end. Parsing the ad description file, user retrieves and plays the ad information from ad storage server.

Description

technical field [0001] The invention relates to the communication field, in particular to a method for adding advertisement information in streaming media, the advertisement information including advertisements, introduction information about video and audio content, and the like. Background technique [0002] When advertising, it is better to target the advertisement to the appropriate potential customer group than to advertise to the general public indiscriminately. If it is known that a user is watching a certain specific TV content, it can be assumed that the user is interested in this part of the video and audio content, and it can be inferred that the user is likely to be interested in related content of the part of the video and audio content, Under this hypothetical relationship, pushing advertisements related to the content of the video and audio programs being played to users is undoubtedly the most likely form of advertisements that users will receive. [0003] A...

Claims

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Application Information

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IPC IPC(8): H04N7/24G06F17/30G06Q30/00
CPCH04N21/6131G06Q30/02H04N21/44016H04N21/812H04N21/23424
Inventor 孟智平
Owner 孟智平
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