Method and system for adding advertising information in flow media

Abstract

The relativity between advertisement (ad) information and content of stream media or transmission objects or transmission time / place often exists so as to make users receive contents of ad or auxiliary information easily. The invention needs to process stream files based on content, and adds more ad information. Then, through network, the processed media files are sent to users. When adding ad information, the method expands current ad search information first to form sorted stored information of ad. Then, the method recognizes contents of video, audio, and caption in stream media files. If the searched contents of ad are accorded with recognized results, then ad information of stream media is added to form ad description file. Finally, ad description file and stream media files together are sent to user end. Parsing the ad description file, user retrieves and plays the ad information from ad storage server.

Description

technical field

[0001] The invention relates to the communication field, in particular to a method for adding advertisement information in streaming media, the advertisement information including advertisements, introduction information about video and audio content, and the like. Background technique

[0002] When advertising, it is better to target the advertisement to the appropriate potential customer group than to advertise to the general public indiscriminately. If it is known that a user is watching a certain specific TV content, it can be assumed that the user is interested in this part of the video and audio content, and it can be inferred that the user is likely to be interested in related content of the part of the video and audio content, Under this hypothetical relationship, pushing advertisements related to the content of the video and audio programs being played to users is undoubtedly the most likely form of advertisements that users will receive.

[0003] A...

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