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Method, server and customer terminal for releasing advertisement

A delivery method and client-side technology, applied in the field of advertisement delivery client and advertisement delivery server, can solve problems such as lowering advertising efficiency, inappropriate advertisements, and no actual benefits, so as to achieve the effect of avoiding inappropriateness and high actual benefits

Inactive Publication Date: 2007-11-21
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Although this advertising delivery method can deliver different advertising content to different program channels, there are many users who watch the same program channel. This method cannot play different advertisements for different types of users, so the advertisements played may not be suitable for actual viewing. users are not interested in the advertisements they see, which reduces the efficiency of advertisements and increases the exposure of advertisements in vain without bringing actual benefits.

Method used

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  • Method, server and customer terminal for releasing advertisement
  • Method, server and customer terminal for releasing advertisement
  • Method, server and customer terminal for releasing advertisement

Examples

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Embodiment Construction

[0033] In order to make the purpose, technical solution and advantages of the present invention clearer, the following examples are given to further describe the present invention in detail.

[0034] The main idea of ​​the present invention is: set the user type restriction information of the advertisement on the server, carry the user information of the client when the client sends a request to the server, then the server filters out the advertisements whose user type restriction information matches the user information, and filters out the advertisement The advertisement is provided to the client, so as to realize the personalized advertisement serving for the user.

[0035] Fig. 1 is a sequence diagram of an advertisement placing method in an embodiment of the present invention. With reference to Fig. 1, the advertisement delivery method in the embodiment of the present invention comprises the following steps:

[0036] Step 101, the server generates an advertising order ac...

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Abstract

The method comprises: a) server generates a advertisement order sheet; b) server receives the request for downloading the play-controlling file from the client side; according to the user information and the user type limiting information in the play-controlling file, filtering out the advertisement order matching said user information and the user type limiting information; c) according to said advertisement ID and the fodder information, getting the advertisement fodder file; d) the client side plays the advertisement fodder file. The invention also reveals a network advertisement releasing server and a network advertisement releasing client side.

Description

technical field [0001] The present invention relates to the technical field of advertisement delivery, in particular to an advertisement delivery method, an advertisement delivery server and an advertisement delivery client. Background technique [0002] With the continuous development of network transmission technology and streaming media technology, multimedia live broadcast services provided through high-speed Internet are becoming more and more popular, and many online live broadcast platforms have emerged. Content providers, live broadcast platform operators and users are the three main bodies of online live broadcast business. When a user is watching a webcast, the live broadcast platform operator will place numerous advertisements to the user, such as displaying the advertisement on the program introduction of the webcast software, displaying it on the chat area of ​​the live room, displaying it when the program is buffering, or when the program is switched. During t...

Claims

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Application Information

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IPC IPC(8): H04L12/18H04L12/04
Inventor 刘建强
Owner TENCENT TECH (SHENZHEN) CO LTD
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