Targeted advertising system

An advertising and target technology, applied in the field of target advertising system, can solve problems such as extracting information

Inactive Publication Date: 2009-06-10
ZOTA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0009] However, none of the existing systems of targeted advertising is capable of extracting information from video images of consumers in real-time, attributing that information to individual consumers, and using that information to target advertisements to individuals

Method used

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Examples

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Embodiment Construction

[0051] The most basic embodiment of the invention is a system consisting of a television or other display screen capable of being connected to a digital camera and a computer processor for displaying pictures and / or text. In use, the camera scans the environment and the processor analyzes the images captured by the camera, looking for predetermined signals or characteristics. When said predetermined signal or characteristic is found, the screen will display an appropriate message or advertisement, specifically one that caters to or targets individuals associated with the identified symbol and / or characteristic of.

[0052] The system is intended to be used in public places such as shopping malls, supermarkets, airports, railway stations and streets. The cameras are positioned to cover customer traffic areas and may be mounted so that they are visible to the customer or may be substantially hidden from view. The display screen is ideally near the area where the camera collect...

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Abstract

A system and method for providing advertising media to consumers is described. The system comprising image capture means, an image processing unit connected to the image capture means. In use, the image processing unit executing one or more pattern recognition algorithms on an image received from the image capture means to extract information from the image relating to consumers in the image. The system compiling a list of attributes associated with an individual consumer based on the extracted information. The system including an advertising media database, an advertising selection unit connected to the image processing unit and the advertising media database. In use the advertising selection unit selecting advertising media from the advertising media database based on the list of attributes. The system also including an advertising delivery unit connected to the advertising selection unit for delivering advertising media selected by the advertising selection unit.

Description

technical field [0001] The present invention relates to providing targeted advertising to consumers. In particular, the invention relates to providing targeted advertisements based on information extracted from images of consumers. Background technique [0002] Ads are everywhere. With the ever-expanding range of media, companies are spending more than ever on product advertising. As a result, consumers are becoming more and more advertising savvy and becoming more and more adept (both consciously and subconsciously) at turning off or ignoring advertisements. [0003] This means that it is becoming increasingly difficult for advertisers to make advertisements stand out and be noticed. Furthermore, in order to reach a mass audience and be noticed, an advertiser must advertise using multimedia and advertise frequently, as well as have good quality advertising material. At the same time, advertisers are and will continue to demand that advertisements produce measurable resu...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
CPCG06Q30/0276G06Q30/0273G06Q30/0261G06Q30/0207G06Q30/02
Inventor 本杰明·约翰·波尔斯阿巴斯·比格德利侯赛因·萨拉夫扎德
Owner ZOTA
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