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Method and system for processing message advertisements

A technology for processing systems and advertisements, applied in the field of data communication, can solve problems such as inability to dynamically change message content, and achieve the effects of improving advertising effects, reducing workload, and improving pertinence

Inactive Publication Date: 2009-10-07
CHINA MOBILE COMM GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0016] The problem to be solved by the present invention is: the existing message advertisement information cannot be dynamically changed according to the content of the message

Method used

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  • Method and system for processing message advertisements
  • Method and system for processing message advertisements
  • Method and system for processing message advertisements

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0047] This embodiment provides a message type advertisement processing system, such as Figure 1A A content unit 10 and an advertising unit 20 are shown. It works as follows:

[0048] The first content module 11 in the content unit 10 generates a message that needs to be inserted into an advertisement, wherein the message can be a message sent at the request of the message user, or a message pre-ordered by the message user, and the message can be For SMS or MMS or IM messages etc. The second content module 12 sends a first advertisement request carrying advertisement parameters to the advertisement unit 20 . Among them, advertisement parameters may include but not limited to the following parameters:

[0049] ●Ad display form, such as text, picture, size and number of characters, etc., to explain the style of the advertisement to be played;

[0050] ● Advertisement keywords, such as "mobile phone", "car", "real estate", etc., to explain the relevant content of the advertis...

Embodiment 2

[0075] This embodiment provides another message advertisement processing system, such as figure 2 As shown, including content unit 30 and advertisement unit 40, its working principle is as follows:

[0076] The first content module 31 of the content unit generates a message that needs to be inserted into an advertisement; the fifth content module 35 sets an advertisement label in the advertisement position in the message generated by the first content module 31 . Wherein, the advertisement slot refers to a position for placing the inserted advertisement information. The sixth content module 36 sends a second advertisement request carrying advertisement parameters and the message with the advertisement label set to the advertisement unit 40 . Specifically, the advertisement parameters may also be set in the advertisement label for easy processing.

[0077] Specifically, the advertisement parameters can be set by the content unit 20 in the following manner:

[0078] 1. The c...

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Abstract

The invention relates to a method and a system for processing message advertisements, wherein the method comprises the following steps that: a content unit generates a message needing to be inserted with an advertisement and sends an advertisement request carrying an advertisement parameter to an advertisement unit; the advertisement unit selects matched advertisement information according to the advertisement parameter in the advertisement request; and the selected advertisement information is inserted in the message. The system comprises the content unit and the advertisement unit. The method and the system realize that the message content is dynamically inserted with the advertisement information so as to ensure that the inserted advertisement information can be correspondingly changed after the message content is changed so as to improve the relativity of the advertisement information and the message content and the direction and the effect of the advertisement.

Description

technical field [0001] The invention relates to a message advertisement processing method and system, and belongs to the technical field of data communication. Background technique [0002] Existing message advertisements refer to advertisements inserted in text messages, multimedia messages or instant messages (IM messages for short), and mainly include full-page advertisements and additional advertisements. Among them, full-page advertisement means that the content of the entire message is advertisement information; additional advertisement means that the message content of the message itself is not advertisement information, but additional advertisement information at the front end or back end of the message content. [0003] The main process of writing a full page ad includes: [0004] 1. The service provider (hereinafter referred to as: SP) prepares a full-page advertisement that needs to be written into the message; [0005] 2. The SP prepares a pool of user IDs for ...

Claims

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Application Information

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IPC IPC(8): H04L12/58H04W4/12G06Q30/00G06Q30/02
Inventor 周华安宁段翔王旭
Owner CHINA MOBILE COMM GRP CO LTD
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