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Method and system for advertisement putting and conversion equipment

A technology for converting equipment and advertising delivery, which is applied to data exchange details, messages/mailboxes/notifications, devices for branch offices to provide special services, etc. It can solve the problems of low precision, insufficient user usability and applicability, and inability to realize timely delivery and other problems, to achieve the effect of small amount of transformation, improving user usability and applicability

Active Publication Date: 2011-08-03
CHINA MOBILE COMM GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, these two modes are sent at regular intervals and cannot be sent in a timely manner, so mobile users may not see the advertisement, or it may be regarded as spam by mobile users
[0006] Value-added service push (Pull) mode: This mode needs to request advertisements from the advertising control device, insert the advertisements into mobile phone news or weather forecast and other value-added service content and send them to mobile users. Therefore, mobile users need to actively subscribe. The value-added services of need to achieve advertising targeting, and also cannot be sent in a timely manner
[0007] Location advertisement delivery mode: refers to inserting advertisements in the LBS (Location Based Service, location service control equipment), obtaining the location of the mobile user through the GPS receiver on the mobile terminal, or obtaining the cell-ID of the mobile user through the network To determine the location of mobile users, LBS sends advertisements when mobile users enter or leave an area. This mode can realize directional and timely delivery, but still requires mobile users to actively subscribe. If the location is obtained by GPS, a specific terminal is required, and the terminal is always kept. Data connections and mobile advertising clients set up on the terminal greatly reduce the usability of location advertising
If it is Cell-ID positioning, the accuracy is not high
The use of this kind of location advertisement is relatively complicated, and it is generally only suitable for young people who pursue new things and related technical personnel.
[0008] To sum up, although the above-mentioned various advertising delivery modes have realized the delivery of advertisements to a certain extent, there are still deficiencies in user usability and applicability.

Method used

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  • Method and system for advertisement putting and conversion equipment
  • Method and system for advertisement putting and conversion equipment
  • Method and system for advertisement putting and conversion equipment

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0115] In this embodiment, the mobile communication device has content delivery capability, and the matching strategy is type matching and user attribute information matching, then as figure 2 As shown, the advertisement delivery method provided by the embodiment of the present invention mainly includes the following steps:

[0116] Step S200, the mobile communication device monitors whether a mobile communication network event occurs;

[0117] Step S201, when the mobile communication device monitors the occurrence of a mobile communication network event, it sends a network event message to the conversion device, and the network event message carries network event indication information and user identification information involved in the network event;

[0118]Step S202, the conversion device queries the information stored locally, obtains the network event feature information corresponding to the network event indication information, and sends an advertisement event message ...

Embodiment 2

[0129] In the second embodiment, the conversion device does not have the ability to deliver content, and uses the type matching strategy to find matching advertisements, then as image 3 As shown, the advertisement delivery method provided by the embodiment of the present invention mainly includes the following steps:

[0130] Step S300, the mobile communication device monitors whether a mobile communication network event occurs;

[0131] Step S301, the mobile communication device sends a network event message to the conversion device when monitoring the occurrence of a mobile communication network event;

[0132] Step S302, the conversion device sends an advertisement event message to the advertisement service control device;

[0133] The parameter information carried in the advertisement event message is shown in Table 1, which at least needs to carry information such as the ID of the mobile communication device, the type of the mobile communication network event, and the I...

Embodiment 3

[0141] In this embodiment, the mobile communication device has content delivery capability, the matching strategy is type matching and user attribute information matching, and an event database is stored on the advertising service control device, then as Figure 4 As shown, the advertisement delivery method provided by the embodiment of the present invention mainly includes the following steps:

[0142] Step S400, the mobile communication device monitors whether a mobile communication network event occurs;

[0143] Step S401, the mobile communication device sends a network event message to the switching device when monitoring the occurrence of a mobile communication network event;

[0144] Step S402, the conversion device sends an advertisement event message to the advertisement service control device;

[0145] The parameter information carried in the advertisement event message is shown in Table 2, which at least needs to carry information such as rule identification informa...

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Abstract

The invention relates to mobile communication technology, and discloses a method and a system for advertisement putting, which are used for improving the accessibility and the applicability of users putting advertisements in a mobile communication system. In the embodiment of the invention, mobile communication equipment monitors mobile communication network incidents for triggering advertisementputting, and sends a network incident message to the conversion equipment when the mobile communication network incidents occur; and the conversion equipment sends an advertisement incident message toadvertisement service control equipment which receives the advertisement incident message, acquires advertisements matched with characteristic information of the mobile communication network incidents, and puts the matched advertisements to mobile users related to the mobile communication network incidents.

Description

technical field [0001] The invention relates to mobile communication technology, in particular to a technology for placing advertisements to mobile users. Background technique [0002] Mobile terminals are personalized communication devices that are carried around, so a reasonable advertising delivery model can have better effects than Internet advertising. Mobile search advertisements, traditional mobile mass advertisements, and new GPS mobile location advertisements derived from Internet advertisements have been deployed and applied. To support advertising, it is necessary to deploy an advertising support system to manage advertisers, advertising campaigns, channels, advertising spaces, advertisements and mobile users. At the same time, the advertising system has the ability to push advertisements. If it is to push SMS (ShortMessage Service, short message service) , MMS (Multimedia Message Service, Multimedia Message Service), WAP (Wireless Access Protocol, Wireless Acces...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04W4/12H04L12/18
Inventor 钱岭段翔郭晓岩刘宁宁
Owner CHINA MOBILE COMM GRP CO LTD