Method and system for loading internet advertisement in search engine

An Internet advertising and search engine technology, applied in the field of Internet advertising loading, can solve problems such as lack of pertinence, achieve high compatibility, good advertising promotion effect, and increase the frequency of delivery.
CN101782901AInactive Publication Date: 2010-07-21林玉好
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Patent Information

Authority / Receiving Office
CN · China
Current Assignee / Owner
林玉好
Publication Date
2010-07-21
Estimated Expiration
Not applicable · inactive patent

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Abstract

The invention provides a method for loading an advertisement, which comprises: firstly, selecting an advertisement key word, wherein the advertisement key word corresponds to one or more advertisements; secondly, selecting a search key word, wherein the search key word has a corresponding search result and the selected advertisement key word and the selected search key word generally are not matched in the prior art( for example, an advertisement key word 'automobile' and a search key word of 'worm wheel increase' as well as 'exchanger' and 'protocol tree generation'); thirdly, matching the selected advertisement key word with the search result; fourthly, analyzing the matching degree to see if the matching degree reaches a preset value; and finally, if the matching degree reaches the preset value, loading the advertisement according to the result of the analysis. The method and the system can improve the accuracy of the loading of the advertisement.
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Description

technical field

[0001] The invention relates to Internet advertisement loading technology, in particular to a search engine advertisement loading method and system based on search result analysis. Background technique

[0002] The Internet is another emerging information interaction platform after radio and television, and it has penetrated into every corner of people's lives and economic activities. Publishing advertisements on traditional media platforms (such as television or radio) mainly depends on the breadth of the audience on the platform. For example, the advertisers of China Central Television can obtain good advertising effects with the help of its high ratings; however, such costs are relatively high, and not all customers can afford the high advertising costs billed by time. The emergence of Google, Yahoo and other search engines has changed this pattern technically, and many small and medium-sized enterprises and even individuals can publish their own commerci...

Claims

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