STB (Set Top Box) and method for realizing personalized advertisement play through same

A technology for advertising playback and set-top boxes, applied in image communication, selective content distribution, electrical components, etc., can solve problems such as reducing effects, diverting attention, and resisting advertisements, and achieve the effect of improving delivery efficiency

Inactive Publication Date: 2011-05-04
HONG FU JIN PRECISION IND (SHENZHEN) CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In reality, stereotyped advertisements are usually difficult to achieve the desired effect. Many users are even very resistant to the broadcast of advertisements. Once they encounter TV advertisements, they will switch channels and divert their attention.
These significantly reduce the desired effect of the ad

Method used

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  • STB (Set Top Box) and method for realizing personalized advertisement play through same
  • STB (Set Top Box) and method for realizing personalized advertisement play through same
  • STB (Set Top Box) and method for realizing personalized advertisement play through same

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Embodiment Construction

[0011] Such as figure 1 Shown is an application environment diagram of a preferred embodiment of the method for realizing personalized advertisement playback through a set-top box in the present invention. This method is applied in a Set Top Box (Set Top Box, STB) 20 . In this embodiment, the set-top box 20 is a digital video set-top box, and its video is connected to the TV set 30 and the cable television network 10 . Specifically, the set-top box 20 receives the digital signal transmitted by the cable television network 10 , compresses the digital signal and converts the compressed digital signal into TV content for display on the TV 30 . The cable TV network 10 transmits data to the set-top box 20 in the form of Internet Protocol (IP) packets, and the data includes program content and advertisement information.

[0012] Such as figure 2 Shown is a functional block diagram of the set-top box 20 of the present invention. The set-top box 20 includes a statistical module 2...

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PUM

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Abstract

The invention relates to a method for realizing personalized advertisement play through a STB (Set Top Box), which is applied to a communication system formed by the STB, a cable television net and a television. The method comprises the following steps of: counting play times of all program types in the television; obtaining advertisement information of an IP packet in a current channel of program played in the television; switching the current channel of program played to an advertisement channel corresponding to a program type which has highest playing times in the television when the current time reaches the playing time of one of advertisements so as to play the advertisements in the advertisement channel; starting a countdown timer to carry out countdown monitoring for the playing time of the advertisements in the advertisement channel; and switching the playing channel of the television to the program channel which down not play the advertisements when countdown time in the countdown timer is over. By using the method, the playing times of each channel in the television can be counted by the STB, the corresponding advertisements are played according to the habits of watching television programs for users, and the playing efficiency of the advertisements is improved.

Description

technical field [0001] The invention relates to a network device, in particular to a set-top box for realizing personalized advertisement playing. Background technique [0002] At present, the way TV stations broadcast advertisements has great limitations. The content of advertisements broadcast at a certain fixed time period is exactly the same for all viewers. The fact is that different audiences may pay attention to different advertising content. For example, young people pay more attention to advertisements of sporting goods, while older people pay more attention to advertisements of health products. In reality, however, stereotyped advertisements are often difficult to achieve the desired effect. Many users are even very resistant to the broadcast of advertisements. Once they encounter TV advertisements, they will switch channels and divert their attention. These have greatly reduced the effect that the advertisement is expected to achieve. Contents of the invention ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/40H04N21/466
Inventor 林鸿昌
Owner HONG FU JIN PRECISION IND (SHENZHEN) CO LTD
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