Video analysis-based physical storefront customer interest point acquisition method

A physical storefront and collection method technology, applied in the field of business intelligence, can solve the problems of mature solutions for collecting information on points of interest of customers without video image analysis technology, and achieve the effect of accelerating the sales and turnover of exhibits, improving economic benefits, and reducing inventory

Inactive Publication Date: 2011-07-13
JINAN NAWEI INFORMATION TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0008] However, in the prior art, there is no mature solution for applying video image analy

Method used

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  • Video analysis-based physical storefront customer interest point acquisition method
  • Video analysis-based physical storefront customer interest point acquisition method
  • Video analysis-based physical storefront customer interest point acquisition method

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Embodiment Construction

[0032] The method for collecting points of interest of customers in physical stores provided by the present invention is mainly realized through the following technical links: positioning, marking and identification of exhibits in the store; Information statistics and feedback, etc. The detailed description is expanded respectively below.

[0033] 1) Positioning, identification and labeling of exhibits

[0034] At present, large-scale physical stores will be equipped with a closed-circuit surveillance system consisting of multiple cameras and monitors. In this closed-circuit surveillance system, a camera with color camera and automatic zoom capability is installed above the shelf area, which can conduct all-round dynamic real-time monitoring of customers' shopping conditions in physical stores. The customer point of interest acquisition system, which is composed of the existing closed-circuit monitoring system and computer equipment, has laid the necessary hardware foundatio...

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Abstract

The invention discloses a video analysis-based physical storefront customer interest point acquisition method, which comprises the following steps of: (1) positioning, identifying and labeling exhibits in a physical storefront by using a camera; (2) tracking a movement locus of customers in the physical storefront, and judging whether the customers are interested in the exhibits by judging whether the customers touch the exhibits or the time of stopping around the exhibits exceeds the predetermined time; and (3) counting and feeding back the information of the exhibits interested by the customers. By effective acquisition, analysis and excavation of customer interest point information, the management level of the physical storefront and the service satisfaction of the customers on the storefront can be promoted, the stock can be reduced, sale and turnover of the exhibits are quickened, and the economic benefit is comprehensively promoted.

Description

technical field [0001] The invention relates to a method for collecting points of interest of customers, in particular to a method for collecting points of interest of customers in physical stores based on video image analysis technology, and belongs to the technical field of business intelligence. Background technique [0002] At present, the market competition in the retail industry is becoming increasingly fierce, and customer behavior, which is the ultimate end of the market, has increasingly become the focus of enterprise research. It can be said that whoever captures the hearts of customers will capture the market and the future of the enterprise. In this context, it is the key for enterprises to win the market competition to quickly and accurately obtain information on customers' points of interest. [0003] Brick and mortar stores still dominate retail. Typical physical stores, such as clothing stores, gift stores, auto showrooms, accessory stores, supermarkets, et...

Claims

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Application Information

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IPC IPC(8): G06K9/00G06Q30/00
Inventor 陶鹏
Owner JINAN NAWEI INFORMATION TECH
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