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Method, device and system for inserting advertisements

A technology for inserting advertisements and advertisements. It is used in transmission systems, electrical components, marketing, etc., and can solve the problems of inability to know the actual information of end users watching advertisements, and inability to determine advertising costs.

Active Publication Date: 2014-04-30
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In the process of implementing the above-mentioned advertisement insertion, the inventors found that there are at least the following problems in the prior art: in the above-mentioned method, although the advertisement insertion is realized during the downloading process, the actual information of the end user watching the advertisement cannot be obtained, and the Determine the advertising cost based on the information that the end user actually viewed the advertisement

Method used

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  • Method, device and system for inserting advertisements
  • Method, device and system for inserting advertisements
  • Method, device and system for inserting advertisements

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0056] An embodiment of the present invention provides a method for inserting advertisements, which is a method on the download server side, such as figure 1 shown, including:

[0057] 101. After receiving the download description file request sent by the terminal device, the download server acquires the advertisement resource information from the advertisement server.

[0058] After the download server receives the download description file request sent by the terminal device, it executes the operation of obtaining the advertisement resource information from the advertisement server; wherein, the download server may adopt the following method to obtain the advertisement resource information from the advertisement server, but the implementation of the present invention This example is not limited, and any method that can obtain advertising resource information from an advertising server can be used in this embodiment of the present invention. The method includes: the download ...

Embodiment 2

[0071] An embodiment of the present invention provides a method for inserting advertisements, which is a method on the side of the terminal device, such as image 3 As shown, the method includes:

[0072] 301. The terminal device receives a download description file sent by a download server, and parses the download description file to obtain download description information.

[0073] Wherein, the download description information may include but not limited to advertisement resource information and download content description information, the advertisement resource information includes the address of the advertisement resource, and the address for reporting advertisement viewing information; the download content description information includes the media file size , the name of the media file, the type of the media file, the download URL address corresponding to the media file, the URL address of the download completion notification, the URL address of the installation report...

Embodiment 3

[0086] The embodiment of the present invention provides a method for inserting advertisements. In the embodiment of the present invention, the advertisement resource is stored in the advertisement server, and the user chooses to play the advertisement after seeing the displayed advertisement playing prompt as an example, and specifically elaborates the method, as follows: Figure 4 As shown, the method includes:

[0087] 401. When the terminal user finds the media content that needs to be downloaded, the terminal user sends a download description file request for downloading the media content to the download server through the terminal device. When the media content is downloaded in OMA mode, the download description file request is DD( Download Descriptor (download description file) request, the embodiment of the present invention uses OMA mode to download media content as an example to illustrate the method.

[0088] Wherein, when a terminal user searches for and needs to do...

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Abstract

The embodiment of the invention discloses a method, device and system for inserting advertisements, relating to the communication field and used for ensuring that a terminal user watches the advertisements before downloading media contents, and also for acquiring actual watching information of of the terminal user. In the method, after receiving a downloading description file request sent by a terminal device, a downloading server acquires advertisement resource information from an advertisement server, and adds the advertisement resource information to a downloading description file; when receiving and analyzing addresses of advertisement resources and an address of reporting advertisement watching information contained in the downloading description file and before acquiring downloading contents from the downloading server, the terminal device acquires the advertisement resources from the advertisement server and plays advertisements corresponding to the advertisement resources; and when the advertisements are play completely, the terminal device reports the actual watching information of the user to the advertisement server. The method, device and system provided by the invention can be mainly applied to the process of inserting the advertisements during the downloading.

Description

technical field [0001] The present invention relates to the communication field, in particular to a method, device and system for inserting advertisements. Background technique [0002] OMA DLOTA (Open Mobile Alliance Download Over-The-Air) is a set of methods developed by OMA (Open Mobile Alliance, Development Alliance) on how mobile devices pass through OTA (Over The Air, air interface) Get the specification of a media object from the server side. The purpose of this specification design is to define a download protocol with status notification, so that the server side can know the status of the client downloading media content. This download method is called OMA download. [0003] When the terminal user downloads the media he is interested in from the download server, he can download the media in the form of OMA download. The basic process of the OMA download includes: the terminal device obtains the download description file related to the media from the download server...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/06G06Q30/02
Inventor 唐鲲鹏
Owner HUAWEI TECH CO LTD
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