Service promotion system and method supporting coordinated implementation of multiple promotion activities

Abstract

The invention discloses a service promotion system for supporting cooperative implementation of a plurality of promotional activities. The system is used for supporting the cooperative implementation of the plurality of promotional activities according to transverse and / or longitudinal correlation established among the plurality of service promotional activities and supporting an automatic filtering mechanism of a target user according to a contrastive evaluation result of the cooperative implementation; and orientated service promotion is performed on the target user acquired after filtering. The invention also discloses a service promotion method for supporting the cooperative implementation of the plurality of promotional activities, which comprises the following steps of: supporting the cooperative implementation of the plurality of promotional activities according to the transverse and / or longitudinal correlation established among the plurality of service promotional activities and supporting the automatic filtering mechanism of the target user according to the contrastive evaluation result of the cooperative implementation; and performing the orientated service promotion on the target user acquired after filtering. The system and the method are high in degree of automation, and the accuracy of the orientated service promotion is improved.

Description

Technical field [0001] The present invention relates to service promotion technology, in particular to a service promotion system and method based on a service promotion platform that supports the collaborative implementation of multiple service promotion activities. Background technique [0002] The service promotion schemes used in the prior art are usually only for a single service promotion activity, and are based on the user’s basic information, the user’s data mining on the individual service promotion activity’s own behavior, and the implementation of targeted service promotion. Evaluation of service promotion effect. [0003] The disadvantages of using the existing technology are: on the one hand, a single service promotion activity is manually entered every time, and because it cannot be automated, it leads to extremely low efficiency, easy errors and omissions; on the other hand, for similar products / Multiple service promotion activities of different types of services, ...

AI Technical Summary

Problems solved by technology

[0003] The disadvantages of adopting the existing technology are: on the one hand, manual input operation is used every time for a single service promotion activity, because the automatic operation cannot be realized, so it leads to the problems of extremely low efficiency, error-prone and omission; on the other hand, for similar / Multiple service promotion activities of different types of services have their own implementation and promotion effect evaluation, and they are not related. In this way, because multiple service promotion activities cannot be implemented and evaluated simultaneously It is difficult to support the specific implementation, and any service corresponds to multiple service promotion activities at different stages and with different needs during service promotion. Therefore, the service promotion plan of the existing technology only for a single service promotion activity is not accurate enough and cannot be obtained. The coordinated implementation and overall evaluation effect of individual service promotion activities cannot meet the needs of large-scale and systematic coordinated implementation and overall evaluation of the service promotion plan, and it is bound to fail to meet the accuracy requirements of the service promotion plan. Some service promotion programs are improved

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