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Network investigation method and system

A network and target user technology, applied in the Internet field, can solve problems such as large influence, long research process cycle, and high consumption of manpower and material resources, so as to achieve the effect of improving effectiveness and saving manpower and material resources.

Inactive Publication Date: 2011-09-28
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] The manual method consumes a lot of manpower and material resources, is greatly affected by geographical and environmental factors, and the investigation process takes a long time
[0008] Telephone or other methods require huge material resources, and there is no guarantee that the results will be returned

Method used

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  • Network investigation method and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0046] In order to save manpower and material resources and shorten the research cycle, the embodiment of the present invention provides a network research method, see figure 1 , the method includes:

[0047] 101: According to the behavior logs of multiple users, select the user corresponding to the research purpose as the target user;

[0048] 102: Prompting the pre-generated network questionnaire to the target user;

[0049] 103: Receive the answer to the network questionnaire submitted by the target user.

[0050] Among them, according to the behavior logs of multiple users, selecting users corresponding to the research purpose as target users also includes:

[0051] When the multiple users or the target users have research records, according to the research records, exclude users or target users who do not meet the preset criteria;

[0052] The survey records include at least the number of survey participation and the quality of survey participation.

[0053] Wherein, ...

Embodiment 2

[0062] In order to save manpower and material resources and shorten the research cycle, the embodiment of the present invention provides a network research method, see figure 2 , the method includes:

[0063] 201: Convert the questions that meet the research purpose into a specified content form, and generate an online questionnaire;

[0064] Specifically, this step 201 may include the following steps:

[0065] 201a: receiving the questions provided by the research initiator;

[0066] Among them, the question can be a collection of questionnaire questions formulated by the research initiator in combination with a specific research purpose, or it can be a collection of questionnaire questions extracted from a corresponding database according to a certain research purpose specified by the research initiator. The implementation of the present invention The example does not specifically limit this.

[0067] 201b: Convert the questions provided by the research initiator into th...

Embodiment 3

[0123] In order to save manpower and material resources and shorten the research cycle, the embodiment of the present invention provides a network research system, see image 3 , the system consists of:

[0124] The target user selection module 301 is used to select the user corresponding to the research purpose as the target user according to the behavior logs of multiple users, and notify the network questionnaire prompt module 302 of the target user;

[0125] The target user selection module 301 also includes:

[0126] The user exclusion unit 3011 is configured to exclude users or target users who do not meet the preset criteria according to the research records when the plurality of users or the target users have research records in the research record generating module 304; the research records include at least Number of surveys taken and quality of surveys taken.

[0127] User exclusion unit 3011 includes:

[0128] The first exclusion subunit 3011a is configured to excl...

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Abstract

The invention discloses a network investigation method and system, belonging to the field of internetworks. The method comprises the following steps of: selecting a user, as a target user, corresponding to an investigation target according to behavior logs of multiple users; prompting a web based survey generated in advance to the target user; and receiving a web based survey answer submitted by the target user. The invention also discloses a network investigation system. The system comprises a target user selection module, a web based survey prompting module and a web based survey receiving module. In the invention, the market investigation is carried out by sifting the target user suitable for the investigation target according to the behavior logs of the users through a network, therefore, a large amount of manpower and material resources are saved, and the efficiency of an investigation result is greatly improved.

Description

technical field [0001] The invention relates to the field of the Internet, in particular to a network research method and a research system. Background technique [0002] Market research is the process of planning, collecting and analyzing data relevant to marketing decisions and using the analysis results for marketing decisions. The basic task of market research is to provide management with information to solve marketing problems. Market research is also a key management tool to determine the needs and needs of customers and potential customers. It is a means used by enterprises to establish long-term relationships. Good market research helps to ensure the future survival and development of enterprises. The traditional market research method is a huge project that consumes manpower and material resources. It not only has requirements for the research site and environment, but also requires a large number of researchers. It also takes a long time and energy to participate...

Claims

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Application Information

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IPC IPC(8): G06Q30/00
Inventor 程宇凌国惠李郁韬
Owner TENCENT TECH (SHENZHEN) CO LTD
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