Automatic advisement releasing system and method

A technology for automatic placement and advertising, applied in the field of advertising, can solve the problems of untimely update of advertising content and high labor costs, so as to improve advertising effects and reduce costs.

Inactive Publication Date: 2011-11-09
TCL CORPORATION
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Nowadays, there are countless ways to place advertisements, such as light box advertisements, window advertisements, car body mobile advertisements, roadside electronic advertising screens, etc. The advertisements are placed in a manual way to regularly replace the advertisement content, which requires a lot of labor costs. At the same time, the advertising content is not updated in time

Method used

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  • Automatic advisement releasing system and method
  • Automatic advisement releasing system and method
  • Automatic advisement releasing system and method

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Embodiment Construction

[0030] In order to make the object, technical solution and advantages of the present invention more clear and definite, the present invention will be further described in detail below with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0031] An automatic advertising delivery system according to an embodiment of the present invention, such as figure 1 As shown, it includes: an advertising board 100 installed outdoors for advertising display, and a backend server 200 communicated with the advertising board 100 . A pedestrian capture device 110 , a pedestrian characteristic analyzer 120 , a client processor 130 , an electronic display screen 140 , and a network interconnection unit 150 are arranged on the advertisement board 100 . The advertising board 100 is connected to the background server 200 through the network in...

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Abstract

The invention relates to an automatic advisement releasing system and method. The automatic advisement releasing system comprises a pedestrian capturer, a pedestrian feature analyzer, a client processor, a background server and a network interconnection unit, wherein the pedestrian capturer is used for collecting video images around an advisement releasing region; a pedestrian region in the video image is searched by adopting a pedestrian detection method according to the collected video image; the pedestrian feature analyzer is used for analyzing and judging the pedestrian group types in the images of the pedestrian region and transmitting the pedestrian group type result obtained through analysis and judgment to the client processor; and the client processor is used for automatically selecting corresponding types of advisement sets to be played according to the pedestrian group type result. According to the invention, advisement is automatically selected and played according to the audience group types, thus improving the advisement effect. Advisement contents are automatically updated through automatic analysis on data by the background server, thus reducing the cost of releasing the advisement.

Description

technical field [0001] The invention relates to the technical field of advertisements, in particular to an automatic advertisement delivery system and method. Background technique [0002] With the continuous development of China's economy, China's advertising industry is also developing rapidly. The advertising industry not only promotes the development process of the market economy, guides healthy consumption in the society, creates economic benefits for enterprises, but also makes an indelible contribution to the development of the national economy. [0003] At this stage, many companies often use advertisements to promote their products or images. The advertising process requires a lot of manpower, material and financial resources. Nowadays, there are countless ways to place advertisements, such as light box advertisements, window advertisements, car body mobile advertisements, roadside electronic advertising screens, etc. The advertisements are placed in a manual way ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06K9/00
Inventor 谭文伟
Owner TCL CORPORATION
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