Method, device and system for two-level budget rationality check reminder and automatic optimization

Abstract

This application provides a method, device and system for checking, reminding and automatically optimizing the rationality of the two-level budget of the account structure. Check the rationality of the setting of multiple sub-budgets; check the rationality of the setting of multiple sub-budgets in the customer's account according to the traffic forecast of the customer's promotional content; according to the results of the first and second steps above, give Optimizing sub-budgets within accounts suitable for clients. According to the principle of this application, the customer's promotional advertisement can not be promoted for a long time due to its unreasonable two-level budget setting, thereby protecting the customer's promotion effect well, enhancing the customer's confidence, and increasing The investment in search engine promotion will ultimately achieve a win-win situation for customers, search engines, and potential users.

Description

technical field [0001] The present invention relates to a method, device and system for two-level budget rationality checking reminder and automatic optimization, more specifically, relates to a method and device for checking the rationality of the two-level budget of the customer's account promotion structure and automatically optimizing it and system. Background technique [0002] Customers can promote their products well by placing advertisements through search engines. At present, search engine promotion accounts have a certain account promotion structure. Generally speaking, each customer will have an independent account, mainly for financial settlement. Some promotion plans can be set under each account, and some promotion units can be set under each promotion plan, and the final purchase and delivery of advertisements is based on promotion units. [0003] The specific structure is as figure 1 As shown, the current mainstream search promotion companies (Baidu, Goog...

AI Technical Summary

Problems solved by technology

If the consumption of an account with a budget setting or an advertisement under a promotion plan reaches the budget, the advertisement cannot be displayed for the rest of the day

There are some unreasonable things in the two-level budget setting of departmental customers. For example, the budget setting of the promotion plan under the same account does not match the consumption, or the sum of the budget of the promotion plan under the same account is lower than the budget of the account. These will affect the customer's Promotion effect

[0009] At present, in order to prevent customers from setting unreasonable two-level budgets, search engines generally require customers that the budget setting of a single promotion plan should not be higher than the budget setting of their account, and do not check other aspects of rationality

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