Method, device and system for two-level budget rationality check reminder and automatic optimization

An automatic optimization and rational technology, applied in computing, data processing applications, electrical and digital data processing, etc., can solve the problems of low budget sum, unreasonable two-level budget setting, affecting customer promotion effect, etc. Increase confidence and protect the effectiveness of promotion

Active Publication Date: 2011-12-14
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Application Information

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Problems solved by technology

If the consumption of an account with a budget setting or an advertisement under a promotion plan reaches the budget, the advertisement cannot be displayed for the rest of the day
There are some unreasonable things in the two-level budget setting of departmental customers. For example, the budget setting of the promotion plan under the same account does not match the consumption, or the sum of the budget of the promo

Method used

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  • Method, device and system for two-level budget rationality check reminder and automatic optimization
  • Method, device and system for two-level budget rationality check reminder and automatic optimization
  • Method, device and system for two-level budget rationality check reminder and automatic optimization

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[0024] The preferred embodiments of the present invention will be described below with the aid of the drawings. In the following description, well-known functions or structures will not be described in detail, because unnecessary details will cause the introduction of the present invention to be ambiguous.

[0025] The present invention will be fully described below with reference to the accompanying drawings showing embodiments of the present invention. However, the present invention can be implemented in many different forms and should not be considered limited to the embodiments described herein. On the contrary, these embodiments are provided so that this disclosure will be thorough and complete, and will fully express the scope of the present invention to those skilled in the art. In the drawings, the components are exaggerated for clarity.

[0026] Unless otherwise defined, all terms (including technical and scientific terms) used herein have the same meaning as commonly un...

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Abstract

This application provides a method, device and system for checking, reminding and automatically optimizing the rationality of the two-level budget of the account structure. Check the rationality of the setting of multiple sub-budgets; check the rationality of the setting of multiple sub-budgets in the customer's account according to the traffic forecast of the customer's promotional content; according to the results of the first and second steps above, give Optimizing sub-budgets within accounts suitable for clients. According to the principle of this application, the customer's promotional advertisement can not be promoted for a long time due to its unreasonable two-level budget setting, thereby protecting the customer's promotion effect well, enhancing the customer's confidence, and increasing The investment in search engine promotion will ultimately achieve a win-win situation for customers, search engines, and potential users.

Description

technical field [0001] The present invention relates to a method, device and system for two-level budget rationality checking reminder and automatic optimization, more specifically, relates to a method and device for checking the rationality of the two-level budget of the customer's account promotion structure and automatically optimizing it and system. Background technique [0002] Customers can promote their products well by placing advertisements through search engines. At present, search engine promotion accounts have a certain account promotion structure. Generally speaking, each customer will have an independent account, mainly for financial settlement. Some promotion plans can be set under each account, and some promotion units can be set under each promotion plan, and the final purchase and delivery of advertisements is based on promotion units. [0003] The specific structure is as figure 1 As shown, the current mainstream search promotion companies (Baidu, Goog...

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Application Information

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IPC IPC(8): G06Q30/00G06F17/30
Inventor 姜轲黄晶王健民
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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