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Distribution of video assets with multiple advertisements

A technology for advertising and video programs, applied in selective content distribution, television, analog security/charging systems, etc., can solve problems such as no flexibility provided by downstream entities, excessive consumption of transmission resources, etc.

Inactive Publication Date: 2012-01-25
ERICSSON TELEVISION
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Typically, the distributor 120 charges the VC provider each time the program is delivered, so repeating the same program with different advertisements results in multiple charges to the VC provider
[0006] This scenario consumes excessive transmission resources and requires multiple programs with embedded ads to be ready for distribution
In one prior art solution disclosed in US Patent Publication 2009 / 0070807, it is possible to define an insertion schedule that identifies the advertisements to be inserted, but there is no guidance on the selection of advertisements to be used with the broadcast of the program. Downstream entities provide flexibility

Method used

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  • Distribution of video assets with multiple advertisements
  • Distribution of video assets with multiple advertisements
  • Distribution of video assets with multiple advertisements

Examples

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Embodiment Construction

[0018] The present inventions now will be described more fully hereinafter with reference to the accompanying drawings, in which some, but not all embodiments of the inventions are shown. Indeed, these inventions may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will satisfy applicable legal requirements. Like numbers refer to like elements throughout the drawings.

[0019] Many modifications and other embodiments of the inventions set forth herein will come to mind to one skilled in the art to which these inventions pertain having the benefit of the teachings shown in the foregoing descriptions and the associated drawings. Therefore, it is to be understood that the inventions are not to be limited to the particular embodiments disclosed and that modifications and other embodiments are to be included within the scope of the appended claims. Although...

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PUM

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Abstract

A cable system receives a single copy of a video program, a plurality of ads, and meta-data associated with the ads at a receiver. The program is to be broadcasted on the cable system more than once, with different ads associated with each broadcast, which are typically inserted at the beginning, middle, and end of the program. The video program, ads, and meta-data are stored in a database, which are typically retrieved when the first broadcast occurs. At a first broadcast of the video program, an ad-selector processor retrieves the program and selects the ads using the meta-data, which includes ad-specific meta-data associated with each respective ad. Flexibility is afforded in ad selection for the various broadcasts of the program. The selection can be fixed by the program originator, or flexibility can be accommodated allowing the cable service provider in selecting ads for a broadcast.

Description

technical field [0001] The present disclosure generally relates to systems and methods for distributing a video asset to a cable system provider, where the video asset includes a plurality of advertisements. Background technique [0002] There are various architectures for implementing the distribution of advertisements presented to television viewers along with television programs. The mechanism accommodates various types of technology, including landline, satellite and cable distribution networks. In addition, advertisements can be presented with live broadcast programming, local programming, and even video-on-demand programming. [0003] In some cases, video content programming providers ("VC providers") offer their video programming ("programming") with advertisements embedded therein. Thus, in one aspect, the video data for the advertisement is integrated with the video data for the program and stored and / or transmitted as a single digital video file. In other arrang...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N7/16
CPCH04N21/8455H04N21/84H04N21/458H04N21/44204H04N7/163H04N21/812H04N21/4508
Inventor J·H·亚历山大
Owner ERICSSON TELEVISION