System and method for displaying advertisement of digital television and receiving terminal of digital television
A digital TV and advertising display technology, applied in electrical components, image communication, selective content distribution, etc., can solve the problems of high recognition, passive rejection by audiences, and obvious active advertising placement, so as to stimulate interest in understanding and easy acceptance. Effect
Active Publication Date: 2014-03-12
SHENZHEN LONG VISION
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Problems solved by technology
[0010] The existing advertising placement is active and obvious, and it is not easy to be accepted and digested by the audience
Moreover, the time point of the advertisement is fixed, continuous, and the identification is too high, so it is easy to be negatively rejected by the audience
Method used
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Embodiment Construction
[0067] An embodiment of the present invention provides a digital television advertisement display system, which overcomes the defects in the prior art and can realize playing advertisements according to specific plots of plots.
[0068] In order to facilitate the understanding of those skilled in the art, the best implementation of the present invention will be described in detail below in conjunction with the accompanying drawings.
[0069] see figure 1 , which is a structural diagram of the first embodiment of the digital television advertisement display system of the present invention.
[0070] The digital television advertisement display system of the first embodiment of the present invention includes:
[0071] A storage unit 12, configured to store advertisement index information, advertisement detailed information, and a mapping relationship between the advertisement index information and advertisement detailed information of the advertisement associated with the digita...
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A system for displaying digital television advertisements includes: a storage unit for storing advertisement index information of the advertisements associated with digital television programs, detailed information of the advertisements, and a mapping relationship between the advertisement index information and the detailed information of the advertisements; a reception unit for receiving a control signal sent from a user; a reading unit for obtaining the advertisement index information of the advertisement associated with a currently playing digital television program in the storage unit, and sending the advertisement index information to a display unit, and when the control signal received by the reception unit is the signal for displaying the detailed information of the advertisement, reading, according to the mapping relationship between the advertisement index information and the detailed information of the advertisements, the detailed information of the advertisements in the storage unit, and sending the detailed information of the advertisements to the display unit. The present invention provides a method and system for displaying digital television advertisements, an advertisement service front terminal, and a digital television reception terminal, thus realizing playing advertisements according to specific episodes of a plot.
Description
technical field [0001] The invention relates to the technical field of digital television advertisement display, in particular to a digital television advertisement display system and method and a digital television receiving terminal. Background technique [0002] The existing forms of TV advertisement release are the publicity mode in which TV stations directly provide advertisements for customers, and select the broadcasting time of advertisements at fixed times to achieve advertising effects. [0003] The main forms of existing video advertisements are: [0004] 1. Special broadcast advertisement: a specific advertising broadcast time provided by the TV station for advertisers. By ordering this type of advertising time, customers can advertise their products before, after or in the middle of a designated TV program. Way. [0005] 2. Ordinary advertisement: It is a kind of advertising promotion method for customers to broadcast advertisements in several time periods des...
Claims
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IPC IPC(8): H04N21/431H04N21/472
CPCH04N21/8455H04N21/812
Inventor 肖葵
Owner SHENZHEN LONG VISION