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Intelligent advertisement delivery system

An intelligent advertising technology, applied in the field of network information, can solve the problems of large advertising investment, shortened cycle, unsatisfactory advertising effect, etc., and achieve the effect of high recognition accuracy and reduced labor cost

Inactive Publication Date: 2012-07-04
JIANGXI UNIVERSITY OF FINANCE AND ECONOMICS +1
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Problems solved by technology

[0002] The rapid development of modern social science and technology has promoted the rapid development of the commodity society. The speed of product innovation is accelerating, the upgrading of consumers is accelerating, and the cycle of consumer upgrading is shortening. For producers, the use of traditional mass marketing It is becoming more and more difficult to grasp the pulse of consumers, and the advertising investment is increasing, but the advertising effect is becoming less and less ideal
The currently used advertising delivery system is not satisfactory, and it is impossible to select advertisements suitable for different gender groups for people of different genders

Method used

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Embodiment Construction

[0020] The present invention will now be described in further detail with reference to the accompanying drawings. These drawings are all simplified schematic diagrams, and only illustrate the basic structure of the present invention in a schematic manner, so they only show the structures related to the present invention.

[0021] like figure 1 In the intelligent advertisement delivery system shown, the system first determines whether to train gender samples, if not, train the samples, and then read a frame from the video source through the video or camera to perform face detection. The face detection is performed in CtrackEyeDlg:: Implemented in HaarFaceDetect, and then perform gender recognition on each detected face, normalize the face to the same size as the sample (90*100) and perform type conversion (convert RGB to grayscale image), this system provides There are two optional schemes for gender identification. The elastic graph matching technology is implemented by EBGM-...

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Abstract

The invention relates to an intelligent advertisement delivery system. A frame is read from a video source by a video or a camera to carry out face detection, each detected face is subjected to gender identification, and identified data is subjected to delivery of a corresponding gender advertisement by an advertisement delivery mode. According to the intelligent advertisement delivery system disclosed by the invention, video information is acquired by the camera to carry out gender identification, the corresponding advertisement can be delivered according to the ratio of male to female, the gender can be intelligently identified, the identification accuracy is high, the classified play of the advertisement can be effectively carried out, and the labor cost of delivery is reduced.

Description

technical field [0001] The invention relates to the field of network information, in particular to an intelligent advertisement delivery system. Background technique [0002] The rapid advancement of science and technology in the modern society has promoted the rapid development of the commodity society. The speed of product introduction is accelerating, consumers are constantly upgrading, and the cycle of consumers' upgrading is shortening. For producers, the use of traditional mass marketing It is more and more difficult to grasp the pulse of consumers, and the advertising investment is increasing, but the advertising effect is becoming less and less ideal. The currently used advertising delivery systems are not satisfactory, and cannot select advertisements suitable for different gender groups of people. SUMMARY OF THE INVENTION [0003] The technical problem to be solved by the present invention is: in order to overcome the above-mentioned problems, there is provided ...

Claims

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Application Information

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IPC IPC(8): G06K9/00G06K9/62G06Q30/02
Inventor 吴军杨巨成方志军杨勇杨寿渊伍世虔刘军
Owner JIANGXI UNIVERSITY OF FINANCE AND ECONOMICS
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