Active advertisement generation method based on Internet picture

An active, Internet-based technology that can be used in special data processing applications, instruments, electrical digital data processing, etc., and can solve problems such as single function and less advertising space

Active Publication Date: 2012-09-12
北京明日时尚信息技术有限公司
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  • Summary
  • Abstract
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Special image ads are mainly used to display the products of a certain brand, with fewer advertising positions and relatively single functions.

Method used

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  • Active advertisement generation method based on Internet picture
  • Active advertisement generation method based on Internet picture
  • Active advertisement generation method based on Internet picture

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Embodiment Construction

[0025] Below in conjunction with accompanying drawing, technical scheme of the present invention is described in further detail:

[0026] Such as figure 1 As shown, the overall process of the present invention includes four main links of website preparation, user operation, setting of advertisement scope, advertisement push or advertisement generation, among which advertisement generation is the core link of the present invention. Ad generation includes five main steps: image acquisition, image recognition, generation of matching advertisements, user behavior records, and manual review. Describe in detail respectively below in conjunction with accompanying drawing:

[0027] Site preparation:

[0028] The website owner does not need to modify the program code of the website, but only needs to modify the webpage template of the website, and insert the customized code in the body part of the template. The customized code contains the characteristic code of the website owner (th...

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Abstract

The invention discloses an active advertisement generation method based on Internet pictures, belonging to the fields of image identification and computer software system integration. The generation method comprises a first step of setting a picture database, an advertisement database, an image feature database, and a picture-advertisement correspondence database, and sending to a background server feature codes, webpage URL information and picture URL information exclusive to the website when a webpage is loaded by a user browser; and a second step that the server process uses hash algorithm to judge whether the picture exists in the picture database according to the picture URL information, sending a corresponding advertisement to the browser if the picture exists in the picture database; and taking a different step to generate an advertisement for the picture if not. The generation method introduces static pictures into interactive content and makes full use of pictures already existed in various big websites, which makes social shopping based on rich media network advertisements and socialization be integrated with e-commerce with personalized recommendation, and makes advertisements extend from on-line stores to pictures of other websites.

Description

technical field [0001] The invention relates to a method for generating active advertisements based on Internet pictures, and belongs to the fields of image recognition and computer software system integration. Background technique [0002] Compared with text, pictures can provide more intuitive and vivid content. At present, a large number of pictures on the Internet are mainly used as supporting instructions for text, not special advertisements. The specialized image advertisements are mainly used to display the products of a certain brand, with fewer advertisement positions and relatively single functions. [0003] In a picture, there are many resources that can be used for advertising display, such as models' underwear, hats, hairpins, sunglasses, earrings, necklaces, brooches, rings, and backpacks can all be used as the content of advertisements. Integrating many advertising contents into one picture can greatly meet the consumption needs of different users. [0004]...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
Inventor 汤铭胡楠邹国平
Owner 北京明日时尚信息技术有限公司
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