Method and advertising platform device for targeted advertising delivery
An advertising platform and equipment technology, applied in the field of advertising platform equipment and advertising targeting, can solve the problems of inability to aggregate users of the same type, lack of data aggregation capabilities of user-specific advertising analysis systems, etc., and achieve the effect of saving system resources
Active Publication Date: 2016-06-15
HUAWEI TECH CO LTD
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[0003] However, in the advertisement carried by the existing communication service, since the communication service system itself is a vertical business system, it lacks the analysis system and the required data aggregation capability for user personalized advertisement delivery, and in the process of realizing user personalized advertisement Unable to aggregate users of the same type
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[0019] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the drawings in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts shall fall within the protection scope of the present invention.
[0020] For convenience figure 1 In the flow of the method for delivering personalized advertisements implemented by the multimedia communication system according to the embodiment of the present invention, in figure 2 A multimedia communication system 20 is shown in FIG. Such as figure 2 As shown, the multimedia communication system 20 includes an advertisement platform device 21 and a user attribute device 22. The advertisement platform device 21 is u...
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The embodiment of the invention relates to a method for targeted advertisement delivery and an advertisement platform device, wherein the method for targeted advertisement delivery comprises the following steps: a request for carrying out advertisement encapsulation on medium contents, which is initiated by a value added service device, is received by the advertisement platform device; advertisement places corresponding to service indications of the medium contents are determined, the advertisement contents matched with the advertisement places and target users are inquired, and the target users are grouped according to the combination of the advertisement places and the advertisement contents so as to divide the target users with the same advertisement content on the same advertisement place into one group; and advertisement encapsulation is carried out on the medium contents, and the encapsulated medium contents and the target user groups corresponding to the medium contents are sent to the value added service device. According to the embodiment of the invention, by the advertisement platform device and a user property device, the existing network flow does not need to be reformed, and personalized targeted advertisement delivery can be realized according to the preference of a user.
Description
technical field [0001] The invention relates to the field of multimedia communication, in particular, to a method for targeted advertisement delivery and an advertisement platform device. Background technique [0002] Existing multimedia communication services generally implement advertisements on the service system itself, and edit various advertisement contents such as text and pictures through the content editing capabilities of the self-owned service system. Taking MMS value-added service as an example, as a way of multimedia information delivery service and information, its media form with rich pictures and texts makes it an ideal medium for carrying advertising information. [0003] However, in the advertisement carried by the existing communication service, since the communication service system itself is a vertical business system, it lacks the analysis system and the required data aggregation capability for user personalized advertisement delivery, and in the proces...
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IPC IPC(8): G06Q30/02H04W4/06
Inventor 康永红
Owner HUAWEI TECH CO LTD