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Method and system for adaptively placing advertisements in video content

A video content, self-adaptive technology, applied in the computer field, can solve problems such as unnatural insertion of advertising content, affecting the continuity of video content and advertising content, etc.

Active Publication Date: 2016-03-02
SHENZHEN INST OF ADVANCED TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In the current advertising delivery method when video content is played, the advertising content is usually played between video segments, such as the advertising time of TV programs, between different episodes of TV series, and two consecutive segments during online video on demand. Between the video content, and the advertisement content played is usually a certain advertisement content set in advance, such as the latest new advertisement, or an advertisement determined based on other selection criteria, and whether the advertisement content is consistent with the played video Don’t care about the continuity or relevance of the content. For example, after the car video clip, there may be an advertisement for alcohol, which makes the insertion of the advertisement content unnatural and affects the coherence between the video content and the advertisement content.

Method used

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  • Method and system for adaptively placing advertisements in video content
  • Method and system for adaptively placing advertisements in video content
  • Method and system for adaptively placing advertisements in video content

Examples

Experimental program
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Embodiment 1

[0022] figure 1 A schematic flowchart of Embodiment 1 of the method for adaptively placing advertisements in video content of the present invention is shown in .

[0023] Such as figure 1 As shown, the method in the first embodiment includes steps:

[0024] Step S101: read the video frame to be inserted into the advertisement content;

[0025] Step S102: identifying the video frame and object sets in a preset number of video frames preceding the video frame;

[0026] Step S103: Calculate and determine the similarity between each advertisement content in the advertisement content library and the object set;

[0027] Step S104: Insert the advertising content with the highest similarity into the video frame.

[0028] According to the solution in this embodiment, after the video frame to be inserted into the advertisement content is read, the object set in the video frame and the preset number of video frames before the video frame are identified, and the advertisement content...

Embodiment 2

[0050] figure 2 The flow chart of Embodiment 2 of the method for adaptively placing advertisements in video content of the present invention is shown in . different ways to insert the ad content into the video frame.

[0051] Such as figure 2 As shown, the method in the second embodiment includes steps:

[0052] Step S201: read the video frame to be inserted into the advertisement content;

[0053] Step S202: identifying the video frame and object sets in a preset number of video frames preceding the video frame;

[0054] Step S203: Calculate and determine the similarity between each advertisement content in the advertisement content library and the object set;

[0055] Step S204: Determine whether the advertisement content with the highest similarity is a still image or a text, if yes, go directly to step S207, if not, go to step S205;

[0056] Step S205: Determine whether the advertisement content with the highest similarity is a multi-frame video, if so, go to step S...

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Abstract

A method and system for adaptive advertising in video content, the method comprising the steps of: reading a video frame with advertisement content to be inserted; identifying the video frame and an object set in a preset number of video frames prior to the video frame; calculating and determining the similarity between the content of each advertisement in an advertisement content library and the object set; and inserting the advertisement content having the highest similarity into the video frame. The solution of the present invention ensures the continuity between the video frame content being played and the advertisement content, thus improving the continuity between the video content and the advertisement content.

Description

technical field [0001] The invention relates to the computer field, in particular to a method for adaptively placing advertisements in video content and a system for adaptively placing advertisements in video content. Background technique [0002] With the development of technologies such as computers and the Internet, the application of video content is also becoming more and more extensive, and various video applications emerge in endlessly. In the face of the huge video application market, the advertisement delivery method when the video content is played has also emerged as the times require. In the current advertising delivery method when video content is played, the advertising content is usually played between video segments, such as the advertising time of TV programs, between different episodes of TV series, and two consecutive segments during online video on demand. Between the video content, and the advertisement content played is usually a certain advertisement ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/2668H04N21/458
CPCH04N21/2668H04N21/23418H04N21/251H04N21/458H04N21/812
Inventor 朱定局杨望仙
Owner SHENZHEN INST OF ADVANCED TECH
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