Method for implanting advertisement in video

Abstract

The invention relates to a method for implanting advertisement in a video. The method is characterized in that a content provider uploads a video file which can be implanted with the advertisement to a video source server; a template editor downloads the video file which can be implanted with the advertisement; a user of a UGC (user generated content) website or the template editor processes the video file by steps of selecting an implantable scene, analyzing a scene between a start time and a stop time in the original video file into continuous frame images, integrating image texts into a sequence frame on the basis of the continuous frame images according to traced deformation matrix, and integrating the image texts into the sequence frame of the original video file in an image text implantation manner; rendering frame by frame by a three-dimensional model to obtain the continuous frame images, and integrating the continuous frame images into the sequence frame of the original video file in a video implantation manner; checking and replaying after editing, and uploading to an advertisement template DB (database) server when replaying effect is good and attribution is completely filled; uploading and verifying an edited video template file, and storing the video template file after approval; and transmitting and publishing the stored video template file.

Description

technical field [0001] The present invention relates to a method for embedding advertisements in videos. The present invention relates to technologies in the fields of graphics and image processing, signal analysis, and video editing, and in particular to dynamic video frame tracking and feature point extraction technologies, video dynamic rendering technologies, and Internet cloud technologies. Integrated reuse. Background technique [0002] In recent years, at present, there are many TV advertisements, and the arrival rate is difficult to monitor; the accuracy of TV advertisements is insufficient, and the value of embedded content advertisements is reduced; the cost of advertisement placement is high, it is difficult to attract investment for small and micro film production, and the post-production income is low; traditional video sites follow the example of TV The business model is mainly pre-roll and pause play, which affects the audience's experience and affects the adv...

AI Technical Summary

Problems solved by technology

[0002] In recent years, at present, there are many TV advertisements, and the arrival rate is difficult to monitor; the accuracy of TV advertisements is insufficient, and the value of embedded content advertisements is reduced; the cost of advertisement placement is high, it is difficult to attract investment for small and micro film production, and the post-production income is low; traditional video sites follow the example of TV The business model is mainly pre-roll and pause play, which affects the audience's experience and advertising effect; the audience's viewing process is mainly through SMS interaction, and other multi-screen interaction methods are lacking; small advertisers are far behind in the release of high-rated programs

[0003] At the same time, our country has made some regulations in the TV advertising industry, which prohibits the insertion of advertisements during the broadcasting of TV dramas, and limits the advertising time, etc.; moreover, the society and the government have recently paid attention to the fact that the built-in mandatory advertisements in set-top boxes may violate the rights and interests of consumers.

Images