Method and device for sending information
A technology for sending information and sending modules, which is applied in the field of sending information, and can solve problems such as low efficiency of sending information and heavy burden on operation and maintenance personnel
Active Publication Date: 2013-05-15
CHINA MOBILE GROUP SHAIHAI
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[0006] The embodiment of the present invention provides a method and device for sending information, which is used to solve the problem that the method of sending information in the prior art makes the burden of operation and maintenance personnel heavy and the efficiency of sending information is low
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[0021] The embodiment of the present invention provides a method and device for sending information. The device for sending information in this method extracts the basic data of each user from the database, and for each configured behavior feature, according to the extracted basic data of each user, determine The score of each user on the behavioral feature, for each user, according to the configuration of each behavioral feature associated with the business, determine the sum of the user's points on each behavioral feature associated with the business, And select users according to the sum values determined for each user, and send the recommendation information of the service to each selected user. Through the above method, the operation and maintenance personnel do not need to write a recommendation program for each business, but only need to configure the associated behavior characteristics for each business, and the information sending device can automatically select the ...
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The invention discloses a method and a device for sending information and is used for solving the problems that the information sending method in the prior art causes large burden to operation staff, and the information sending efficiency is low. The information sending device of the method, in the light of each allocated behavior characteristic, confirms a value of each user on the behavior characteristics. In the light of each user, according to each allocated behavior characteristic associated to a service, a sum value of values of the user on each behavior characteristic associated to the service is confirmed, and thereby a user is chosen to send referral information of the service. By means of the above ways, the operation staff does not need to write a referral program in the light of each service and only need to allocate associated behavior characteristics to the services, and the information sending device is capable of automatically choosing proper users to send referral information. When the characteristics of a certain service are adjusted, only behavior characteristics associated to the service need to be adjusted accordingly, and thereby the load of the operation staff is lightened, and the message sending efficiency is improved.
Description
technical field [0001] The present invention relates to the field of communication technology, in particular to a method and device for sending information. Background technique [0002] With the continuous development of communication technology, various services emerge in an endless stream, so how to recommend services to suitable users has become an urgent problem to be solved. [0003] In the prior art, the method of recommending a service is mainly that the network side equipment selects a suitable user according to the characteristics of the service, and sends the recommendation information of the service to the selected user, for example, sending the service in the form of a short message recommended information. [0004] Among them, the method for the network-side device to select a suitable user is as follows: the network-side device operates a recommendation program written by the operation and maintenance personnel for the service, the recommendation program cont...
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IPC IPC(8): H04L12/58H04W4/12G06Q50/30
Inventor 沈玮宁
Owner CHINA MOBILE GROUP SHAIHAI