Collaborative scheduling method and system for cross-platform advertisement putting

An advertising data and execution platform technology, applied in marketing and other directions, can solve problems such as the inability to make batch calls, the advertising platform has no standard unified order access interface, and the advertising platform has no standard unified data return interface, etc., to achieve good advertising display. Effects, more interactive effects

Inactive Publication Date: 2013-08-14
华扬联众数字技术股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] 1. All advertising platforms in the current market have no standard unified ordering access interface, and batch calls cannot be made;
[0004] 2. There is no standard and unified data return interface for each advertising platform in the current market, and it is impossible to call in batches;
[0005] 3. All advertising platforms in the current market are unable to push online advertisements based on APP content levels other than SDK

Method used

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  • Collaborative scheduling method and system for cross-platform advertisement putting
  • Collaborative scheduling method and system for cross-platform advertisement putting

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Embodiment Construction

[0022] The specific embodiments of the present invention will be further described below with reference to the drawings:

[0023] Such as figure 1 As shown, the embodiment according to the present invention involves an advertising campaign management system 10, an information system 20, a report system 30, and various advertising platforms 40. The advertising campaign management system 10 includes an advertising management module 101, an advertising networking management module 102, a list / search module 103, a trigger module 104, a VPON module 105, a Google advertising module 106 and other modules 107.

[0024] The information system 20 includes an advertising campaign interface 201, an account management interface 202, a geographic location-based service interface 203, a data report feedback interface 204, and other supporting component interfaces 205.

[0025] The report system 30 includes an advertisement report module 301, a storage module 302, and a standard management module 30...

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Abstract

The invention relates to a collaborative scheduling method for cross-platform advertisement putting, which comprises the steps of receiving data information input by a user, wherein the data information is provided with at least one characteristic condition field; verifying whether the characteristic condition field of the data information satisfies a preset threshold condition or not; extracting the data information which satisfies verification conditions as distributable data information and adding at least additional characteristic condition field corresponding to at least one target execution platform to the data information; transmitting the data information added with the additional characteristic condition field to each execution platform according to the additional characteristic condition field; and receiving feedback information of disallowed execution from each execution platform or feedback data of an execution state. The collaborative scheduling method for cross-platform advertisement putting is used for making a uniform API (Application Programming Interface) to realize a novel advertising form with hierarchical contents, higher interactivity and a better advertising effect.

Description

Technical field [0001] The invention relates to Internet advertising and mobile Internet advertising. Background technique [0002] The current status of various advertising platforms in the current market is as follows: [0003] 1. There is no standard unified order access interface for all advertising platforms in the current market, and batch calls cannot be made; [0004] 2. There is no standard unified data return interface for all advertising platforms in the current market, and batch calls cannot be made; [0005] 3. The current advertising platforms on the market cannot push online advertisements based on the APP content level outside of the SDK. [0006] Among them, SDK refers to software development kits, and APP refers to third-party applications. Summary of the invention [0007] The purpose of the present invention is to provide a collaborative scheduling method for cross-platform advertising, which is used to formulate a unified API, that is, an application programming in...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 苏同
Owner 华扬联众数字技术股份有限公司
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