Mobile handset device and method thereof
A technology of handheld devices and equipment, applied in the field of effectiveness of multimedia content, can solve problems such as roughness, inaccurate counting, incompleteness, etc.
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[0010] figure 1 is a high-level block diagram of a system for recording, interpreting, and collecting user responses to multimedia content rendered on a mobile communication device (eg, a smartphone) according to one embodiment of the present invention. The mobile handset device 100 includes a wireless transceiver 115 and a processor and memory 130 . A mobile handset device 100 is capable of wireless access to the Internet, wherein such a handset is also commonly referred to as a smartphone. The mobile handset device 100 receives information from a multimedia creator or publisher 180 (e.g., Google ) to receive the content. For example, publisher 180 may utilize server system 182 having one or more processors and memory to serve content that consumers download to their mobile handsets. Middleware vendor 190 may also use server system 192 with one or more processors and memory. Middleware vendor 190 may be any organization that provides software that acts as an intermediary...
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