Method for mining friend relationship network of customer in E-commerce website

An e-commerce website and friend relationship technology, which is applied in the field of mining customer friend relationship networks in e-commerce sites, can solve the problems of low participation of customers in social functions and inactive friend management.

Active Publication Date: 2014-04-30
SOUTHEAST UNIV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In the social network, users establish a relationship network through active behaviors such as adding friends and actively participate in the interaction with friends. However, from the persp

Method used

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  • Method for mining friend relationship network of customer in E-commerce website
  • Method for mining friend relationship network of customer in E-commerce website
  • Method for mining friend relationship network of customer in E-commerce website

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Embodiment Construction

[0027] The technical solution of the present invention will be described in detail below with reference to the accompanying drawings.

[0028] Such as figure 1 Shown, the digging method of customer friendship network in a kind of e-commerce website of the present invention, comprises the following steps:

[0029] (1) Data preparation;

[0030] (2) Data filtering;

[0031] (3) Calculate the impact probability;

[0032] (4) Mining the offline friend relationship network of customers in e-commerce websites.

[0033] The steps of the data preparation phase in the above step (1) are as follows:

[0034](11) Abstract the friend relationship of users in e-commerce to be analyzed into a network, each customer represents a node in the network, and the friend relationship is abstracted into an edge, and the symbol is recorded as G=(V; E), where V is the set of customers, E represents the set of friendship relationships, and the network G is the target to be solved; initially assumi...

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Abstract

The invention discloses a method for mining a friend relationship network of a customer in an E-commerce website. Offline friend relationships of the customer are speculated according to historical sales records of commodities. According to the method for mining the friend relationship network of the customer in the E-commerce website, the offline friend relationship network is mined according to online consumption records of a user, the customer does not need to actively manage friend relationships, and the offline friend relationships are obtained in a mining mode through a system.

Description

technical field [0001] The invention relates to the field of electronic commerce, in particular to a method for mining customer friend relationship networks in electronic commerce websites. Background technique [0002] With the development of Internet technology, people are increasingly shopping and consuming online, and the e-commerce industry has exploded. E-commerce websites focus on product display, transaction, settlement and payment platform security, and include certain social functions, such as online communication between merchants and customers. However, this kind of social business is limited to the interaction between customers and merchants, and has little effect on increasing the trust of customers. Merchants may also use this direct interaction to defraud customers. There is no connection between them, and merchants will even force customers to give good reviews to their products. If there are friends of the customer among the customers who make these revie...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F17/30
Inventor 蒋嶷川陈昭娣
Owner SOUTHEAST UNIV
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