Method and device for providing information

A technology of associating information and recommending videos, which is applied in the Internet field, can solve the problems of inability to promote implanted advertisements and irrelevant implanted advertisements, and achieve the effect of improving interactivity and conversion rate

Inactive Publication Date: 2014-06-25
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, there are mainly the following problems in the above-mentioned process: obtaining the implanted advertisement, understanding the implanted advertisement and consuming the implanted advertisement are not related to each other; in the process of obtaining the implanted advertisement, there are still various obstacles, For example, in the case of seeing clothing styles, how to determine keywords for retrieval
Therefore, it is not possible to promote product placement to users in the most convenient and quick way

Method used

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  • Method and device for providing information
  • Method and device for providing information
  • Method and device for providing information

Examples

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Embodiment Construction

[0024] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention. On the contrary, the embodiments of the present invention include all changes, modifications and equivalents coming within the spirit and scope of the appended claims.

[0025] In the description of the present invention, it should be understood that the terms "first", "second" and so on are used for descriptive purposes only, and cannot be interpreted as indicating or implying relative importance. In the description of the present invention, it should be noted that unless otherwise specified and limited, the terms "connected" and "connect...

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Abstract

The invention provides a method and device for providing information. The method comprises the steps that uploaded video is obtained; a key frame associated with recommended video content in the video is obtained and the associated information of the recommended video content is obtained; the video and the associated information are sent to a play terminal, the video is played through the play terminal, and when the key frame is played, the associated information is displayed. According to the method for providing the information, product placement in the video or the associated information of content relative to a scene can be conveniently and rapidly obtained by a user; in addition, the conversion rate that various advertisements in the video are converted into actual purchasing behaviors can further be increased.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to an information providing method and device. Background technique [0002] Currently, implanted advertisements are often added to videos played on television sets and videos played on the Internet. Especially in fashion dramas, the food, clothing, housing and transportation of the characters in the drama can become a hot spot for fans. [0003] If users need to obtain these implanted advertisements in the video, they first need to see the content they are interested in during the viewing process, such as the clothing of a certain protagonist, the location where the video was shot, etc.; then the user searches through search engines, posts on forums, etc. The way to obtain the content you want to know, such as the clothing brand and price of a certain protagonist, the travel strategy of a certain video shooting location, etc.; in addition, users can also purchase the ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/235H04N21/262H04N21/2668H04N21/431H04N21/462
CPCG06Q30/0241H04N21/23424H04N21/44016H04N21/4722H04N21/4828H04N21/812H04N21/8547
Inventor 薛晶晶
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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