Methods and apparatus for communicating advertising control information

Abstract

Various embodiments are directed to the transmission, e.g., broadcast, of identification information and corresponding control information in discovery signals by a wireless communications device as part of a discovery process. In some embodiments, the identifier identifies one of: an advertisement, a user, or a module. In one embodiment the identifier identifies an advertisement, and the corresponding control information communicates a bid factor used in determining the value of a bid for an ad display opportunity. In another embodiment, the identifier identifies a dynamically modifiable advertisement, and the corresponding control information communicates information that is used to set and / or modify the dynamically modifiable portion of the advertisement. In still another embodiment, the identifier identifiers a user and the control information communicates status information.; In yet another embodiment, the identifier identifies a module, e.g., a software application, and the control information communicates a command for the module to perform a particular operation.

Description

technical field [0001] In general, various embodiments relate to wireless communications, and in particular, various embodiments relate to the transmission of control information (eg, advertisement-related control information) through discovery signaling in a network. Background technique [0002] In various wireless systems, devices transmit discovery signals (eg, identification and / or other discovery information) as part of the discovery process. Various wireless communication technologies send discovery signals, sometimes called "expressions," that can be detected by devices located in the vicinity of the sending device, thereby making the receiving device aware of other devices, services, etc. in the area. In general, expressions are used for two purposes: 1) to identify the notifying entity (eg, an application or user); 2) to initiate communication with the notifying entity (eg, by operating as a paging signal). [0003] The sent discovery signals are sometimes referre...

AI Technical Summary

Problems solved by technology

This is due to the fact that, given the amount of data to be sent, if these representations are allowed to have a large size (e.g., large enough to transmit an advertisement in the form of an image), then regularly sending a very large amount of data (which is used as part of the peer discovery process) will consume a significant amount of resources and potentially delay discovery

[0004] While sent representations can be used to make devices in an area aware of devices, services, stores, etc. that exist or are available in an area, traditional peer discovery signals are relatively limited in their effectiveness because They are relatively short in length

Images