Real-time pushing system and method for delivering advertisement

Abstract

The invention discloses a real-time pushing system and method for delivering an advertisement. The real-time pushing system comprises a client side, a merchant server side and a data maintenance server, wherein the merchant server carries out corresponding modification on areas, industries and time of advertisement delivering and advertisement content through relevant information statistics of advertisement browsing client sides by the data maintenance server. The real-time pushing method comprises the steps that firstly, the advertisement is delivered by a merchant through the merchant server, information of the client side is sent to the data maintenance server after the client side browses the advertisement, and the merchant carries out modification on the areas, industries and time of advertisement delivering and the advertisement content through the data maintenance server. According to the real-time pushing system and method for delivering the advertisement, the shortcoming of a traditional advertisement delivering mode that data modification is difficult to conduct after data research, collection and type setting at an earlier stage is avoided, and the shortcomings that when the advertisement is delivered in a public communication mode, pertinency of clients who the advertisement is delivered to is lacked, and the advertisement is prone to submergence by many other advertising merchants are also avoided.

Description

technical field [0001] The invention relates to the field of computer networks, in particular to a real-time push system and a real-time push method for advertising. Background technique [0002] Currently, advertisements are an effective means for merchants to promote their goods and services. At present, there are two ways of advertising, one is the traditional use of newspapers, magazines, TV, radio, leaflets, outdoor advertisements, etc.; the other is the use of popular public communication methods, such as QQ, WeChat official account, Weibo, etc. Advertisement. However, there are many disadvantages in the above two ways of placing advertisements. For example, the advertisements are not targeted, and the advertisements placed by merchants are easily overwhelmed by the information of many other merchants; Its content can no longer be modified; data collection and analysis cannot be performed in real time during the advertisement delivery process. The above two advertis...

AI Technical Summary

Problems solved by technology

However, there are many disadvantages in the above two ways of placing advertisements. For example, the advertisements are not targeted, and the advertisements placed by merchants are easily overwhelmed by the information of many other merchants; It is no longer possible to modify its content; data collection and analysis cannot be performed in real time during the advertising process

The above two advertising methods not only bring huge capital costs to merchants, long waits for advertising effects, and non-quantifiable advertising control, but also bring huge waste of resources to the society.

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