The invention discloses a real-time pushing
system and method for delivering an advertisement. The real-time pushing
system comprises a
client side, a merchant
server side and a data maintenance
server, wherein the merchant
server carries out corresponding modification on areas, industries and time of advertisement delivering and advertisement content through
relevant information statistics of advertisement browsing
client sides by the data maintenance server. The real-time pushing method comprises the steps that firstly, the advertisement is delivered by a merchant through the merchant server, information of the
client side is sent to the data maintenance server after the
client side browses the advertisement, and the merchant carries out modification on the areas, industries and time of advertisement delivering and the advertisement content through the data maintenance server. According to the real-time pushing
system and method for delivering the advertisement, the shortcoming of a traditional advertisement delivering mode that data modification is difficult to conduct after data research, collection and type setting at an earlier stage is avoided, and the shortcomings that when the advertisement is delivered in a public communication mode, pertinency of clients who the advertisement is delivered to is lacked, and the advertisement is prone to submergence by many other advertising merchants are also avoided.