Advertisement injecting method and device

Abstract

The invention provides an advertisement injecting method and device. The advertisement injecting method includes the steps of receiving bidding request data sent by an advertisement transaction platform; filtering out a target Cookie for the advertisement transaction platform from user data provided by a third party, wherein the target Cookie includes access time; carrying out matching on the bidding request data and the target Cookie obtained through filtering, and obtaining the bidding request data and the target Cookie which have the same access feature information, wherein the access feature information is used for identifying webpage access behaviors; extracting the bidding request data and the target Cookie with the access time difference value meeting a preset range from the bidding request data and target Cookie which are matched; associating a user identity contained in the bidding request data with the target Cookie; carrying out advertisement injecting according to the user identity and the target Cookie associated with the user identity.

Description

technical field [0001] The present invention relates to the field of advertisements, in particular to an advertisement placement method and an advertisement placement device. Background technique [0002] Ad Exchange is an Internet advertising trading platform. Like a stock trading platform, Ad Exchange contacts the buyer and seller of advertising transactions, that is, the advertiser and the owner of the advertising space, and uses a bidding mechanism for advertising. [0003] When a user visits the ad space page, the SSP side of the supply-side platform of the ad space sends an access signal to Ad Exchange, informing that there is a website access request, and the SSP sends the specific information of the ad space, such as the site to which it belongs, the minimum bid, and the matching through analysis. Afterwards, the relevant information of the user is packaged and sent to the demand-side platform of each DSP advertising space, and the DSP side starts to bid for the adve...

AI Technical Summary

Problems solved by technology

[0004] At present, the DSP generally accumulates the data extracted from the cookie (the data stored on the user's local terminal by the website in order to identify the user's identity) sent by Ad Exchange, including user ID, URL, web page classification, web page keywords, user tags ( Including information such as user preferences), etc., to identify user IDs and user preferences, but it often happens that the data sent by Ad Exchange does not contain user preferences, or there are errors in user preferences. These problems cannot be controlled by DSP. According to Advertising with these data will affect the accuracy of advertising

[0005] There is also a solution to accumulate user tags through the ad delivery page URL in the bidding request sent by Ad Exchange, but the quality of the ad delivery page URL is generally not high, and the accumulated data cannot fully describe the user's interest, which will also cause ad delivery failure. The problem of low precision

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