Keyword Automatic Bidding Method And Search Engine Marketing System

Abstract

The present invention provides a keyword automatic bidding method and a search engine marketing system. The keyword automatic bidding method comprises the following steps of, by the search engine marketing system, providing the account content for setting and managing various keyword marketing platforms, wherein the account content comprises a plurality of advertisement activities, each advertisement activity comprises at least one advertisement group, and the advertisement group possesses multiple sets of keywords and the advertisement content corresponding to the keywords; recording the historical statistic data correlated with the advertisement activities; utilizing the historical statistic data to establish a certain probability model, and further calculating the quality indexes corresponding to the keywords respectively; according to the quality indexes corresponding to the keywords respectively, calculating the bid adjustment parameters; and according to the bid adjustment parameter corresponding to each keyword and the previous bid, calculating a recommended adjustment bid.

Description

technical field [0001] The invention relates to an automatic bidding mechanism, in particular to a keyword automatic bidding method and a search engine marketing system for executing keyword automatic bidding. Background technique [0002] With the popularity of the Internet, the convenience and breadth of keyword advertising have brought continuous profit sources to keyword marketing platforms (such as search engines). In the online advertising marketing model, advertisers can select and purchase keywords through search engines in order to place advertisements near the search results page, and advertisers pay based on the number of clicks related to keywords. [0003] However, in the process of keyword bidding, the advertiser can choose to bid at the price recommended by the search engine. The main disadvantage of this prior art is that the advertiser has little control, and when the search engine cannot base the bid on the advertiser's own In some cases, when recommending...

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Problems solved by technology

[0003] However, in the process of keyword bidding, the advertiser can choose to bid at the price recommended by the search engine. The main disadvantage of this prior art is that the advertiser has little control, and when the search engine cannot base the bid on the advertiser's own In some cases, when recommending an appropriate price, the increased keywords will not be increased, but the keywords with poor results will be increased, resulting in inappropriate spending of the budget; and if the bidding is conducted manually, the management staff will need to manually conduct the bidding from time to time. The method is to check the price and make detailed adjustments every once in a while, and set the most reasonable price for bidding, so as to maintain the bidding effect and competitiveness. This method is time-consuming and labor-intensive.

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