A method for tracking the whole process of edm mail after sending

Abstract

The invention provides a method for carrying out full-process tracking on an EDM mail after the EDM mail is sent. The method is used for carrying out active tracking on the receiving conditions of the sent EDM mail. Through processing on links in the mail, a mail sending server and a picture server are arranged so that a series of operations carried out after the EDM mail is sent can be tracked, the operations include mail receiving, mail opening, mail clicking, E-business website access and ordering, and thus conversion between every two adjacent links can be visually learnt about. According to the method, the action of opening the mail of a user is actively learnt about, the action of a client for having access to the E-business website by clicking content of the mail is accurately recognized, and the corresponding relation between COOKIE and CUST is complementally maintained through the clicking action on the EDM mail. The method is a completely automatic tracking method, no operation burden is increased for the client, accurate data can be obtained by an E-business party without complex calculation or operations, and it is guaranteed that client information is safe.

Description

technical field [0001] The invention belongs to the technical field of computer communication, relates to Internet technology, and is a method for tracking the whole process of EDM mail after sending. Background technique [0002] With the development of Internet technology, e-commerce has been greatly developed. EDM (Email Direct Marketing) is an online marketing method that delivers valuable information to target users by email on the premise of the user's prior permission. E-commerce systems will do EDM marketing, and often send e-commerce-related activity emails and care emails to target customer groups. E-commerce operators really want to know the real effect of emails sent, such as how many people opened the emails, how many people I have visited the e-commerce website by email, the status of the visit, and the final benefits (order status), which require corresponding support from computer technology. [0003] In the prior art, the tracking means after the EDM mail ...

AI Technical Summary

Problems solved by technology

[0009] (1) There is no way to actively obtain the behavior of customers opening emails;

[0010] (2) There is no way to know how the customer accesses the e-commerce website, whether the customer clicks on the content of the email, or where the customer clicks on the content of the email;

[0011] (3) There is no way to accurately obtain the customer's access behavior, because the target customer for sending emails is the mailbox number and customer ID (CUST_ID), and the latest COOKIE of the customer cannot be captured

When the customer visits without logging in, the relationship between COOKIE and CUST cannot be obtained, so the corresponding relationship between COOKIE and CUST of some customers is missing.

[0012] (4) Since it is impossible to track the customer’s access path after opening the email, there is no way to accurately evaluate the real effect of the email. Some customers may visit the e-commerce website naturally and have not read the email. This part is also counted The effect of mail

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