Advertising system and method based on multimedia content input sound signal
A multimedia content and sound signal technology, applied in the direction of selective content distribution, image communication, electrical components, etc., can solve the problems of reduced program investment, huge cost, and inconvenience to the audience, and achieve the effect of low price and improved satisfaction
Inactive Publication Date: 2018-06-26
广州艾缔亿生物科技有限公司
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Problems solved by technology
[0007] However, such methods all have the problem that the viewer must bear a certain degree of inconvenience
It is also troublesome to watch a commercial video in the middle of a TV or radio program, and it is not pleasant to wait for tens of seconds to watch a video on the Internet.
In addition, in the case of PPL, there are many cases of unexpected content unrelated to the content of the broadcast program, so there is a problem that the degree of engagement in the program decreases.
[0008] However, huge costs are required to produce content, and it is impossible to provide high-quality content at a low price without the support of advertising fees, so the appearance of advertisements is a last resort.
Method used
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[0021] figure 1 It is an overall conceptual diagram of an advertising system based on multimedia content input sound signals according to the present invention. Referring to the accompanying drawings, the overall advertising system of the present invention includes: more than one smart terminal 100_1, 100_2, 100_3, promotion server 200, content server 300, and more than one content reproduction device 400_1, 400_2, 400_3.
[0022] First of all, 'advertisement placement' in the present invention refers to encoded advertisement data inserted into multimedia content. In this case, the advertisement data may be a specific product or an image advertisement of a specified company, and may be simple advertisement content or promotional advertisement content such as a discount of a specific product or a cooperation event. In addition, the placement advertisement is an advertisement to be inserted into the multimedia content for playback together, and is preferably the content of the ...
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The invention provides an advertisement system and a method of an input-type acoustical signal based on the multimedia content which can be applied to T business or questionnaire surveys at home and vehicles, railways, subways, airplanes and other automatic guiding playing technology and provides the technology of providing advertisements in forms of TV broadcast programs, radio programs, DVD headlines, online videos and a variety of multimedia contents. Particularly, the invention relates to an advertising technology based on the input-type acoustical signal based on the multimedia content to carry out movement by following modes. When advertising data is formed by a high-frequency audio form, the inputted high-frequency audio is outputted by a loudspeaker. The application carrying an intelligent terminal is used for recognizing the high-frequency audio as advertisements such that the high-frequency audio can be outputted to a stand-by frame.
Description
technical field [0001] The present invention relates to the technology of providing advertisements in the form of various multimedia content such as TV broadcast programs (terrestrial wave, cable, satellite, IPTV), radio programs, DVD titles, and Internet videos. [0002] More specifically, the present invention relates to an advertising technology based on a multimedia content input sound signal that operates in such a manner that when the advertisement data is constituted in the form of high-frequency sound, the high-frequency sound is put in as a part of the audio constituting the multimedia content and performed. When encoding and distributing, the content reproduction device (TV, set-top box, radio, DVD player, computer, smartphone, tablet PC) reproduces the multimedia content, outputs the high-frequency sound put into it through the speaker, and installs it in the smart terminal The dedicated application recognizes these high-frequency sounds as advertisements, and outpu...
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IPC IPC(8): H04N21/458
CPCH04N21/2368H04N21/2668H04N21/812
Inventor 崔在浚金京勋尹宙老李炫玟朴信泰
Owner 广州艾缔亿生物科技有限公司