Unlock instant, AI-driven research and patent intelligence for your innovation.

Advertising Keyword Extraction Method and Device

An extraction method and technology for keywords, applied in the field of advertising, can solve the problems of reducing the conversion rate of advertisements, poor matching between keywords and advertising pages, etc., and achieve the effects of increasing the conversion rate of advertisements, increasing the possibility, and improving the matching degree.

Active Publication Date: 2018-02-06
精实万维软件(北京)有限公司
View PDF4 Cites 0 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The present invention provides a method and device for extracting advertisement keywords, which are used to solve the problems in the prior art that the matching degree between keywords and advertisement pages is not high and the conversion rate of advertisements is reduced

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Advertising Keyword Extraction Method and Device
  • Advertising Keyword Extraction Method and Device
  • Advertising Keyword Extraction Method and Device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0051] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0052] figure 1 A flowchart of an embodiment of the advertising keyword extraction method provided by the present invention, such as figure 1 shown, including:

[0053] 101. Obtain the characteristic keywords in the advertisement page.

[0054] The execution body of the advertisement keyword extraction method provided by the present invent...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention relates to a method and device for extracting advertisement keywords, wherein the method comprises: acquiring characteristic keywords in an advertisement page, determining the connection parameters of the characteristic keywords according to the position of the characteristic keywords in the advertisement page, and determining the connection parameters of the characteristic keywords according to the position of the characteristic keywords in the advertisement page. Connect the parameters, calculate the evaluation value of the characteristic keyword, and determine the keyword corresponding to the advertisement page according to the evaluation value of the characteristic keyword, so as to improve the matching degree between the keyword and the advertisement page, so that the viewer can be clicked on the keyword. Bring it to the advertisement page corresponding to the product, improve the possibility of the viewer to consult or purchase the product, and improve the conversion rate of the advertisement.

Description

technical field [0001] The invention relates to the field of advertisements, in particular to a method and device for extracting advertisement keywords. Background technique [0002] At present, when advertising a product on e-commerce platforms such as Taobao and JD.com, it is necessary to extract keywords from the advertisement page corresponding to the product, and bid for the keyword. When the keyword is clicked, the viewer will be taken to the corresponding product. ad page. [0003] In the prior art, advertisers mainly use statistical methods based on word frequency, such as document frequency method and mutual information method, to extract words with high word frequency from advertisement pages corresponding to commodities as keywords for bidding. [0004] However, in the prior art, the statistical method based on word frequency involves a single parameter, resulting in a low matching degree between the keyword and the advertisement page, making it difficult for the...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30G06Q30/02
Inventor 郑峰
Owner 精实万维软件(北京)有限公司