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Method for Updating Advertisement Picture in Digital TV Terminal

A digital TV terminal and advertising technology, which is applied in image communication, electrical components, selective content distribution, etc., can solve problems such as upgrade troubles, and achieve the effect of convenient delivery

Active Publication Date: 2019-03-15
SICHUAN CHANGHONG ELECTRIC CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The way to update the advertising pictures of the existing set-top boxes is to upgrade the system software of the set-top boxes, which is troublesome and has certain risks

Method used

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  • Method for Updating Advertisement Picture in Digital TV Terminal

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Embodiment Construction

[0018] In order to make the purpose, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0019] Customize two private XML (note: XML is Extensible Markup Language) advertisement configuration files on the front end of the operator (named configuration file advconfig.xml and configuration file epgadv.xml respectively for ease of description). For the two-way set-top box, the operator puts two XML configuration files and advertisement pictures on the HTTP (note: HTTP is Hypertext Transfer Protocol) server, and the set-top box obtains the configuration data and picture data in HTTP. For a one-way set-top box, the operator packs the configuration data and picture data into a TS (note: TS is a transport stream) stream in the form of DC (note: DC is data carousel) data in the broadcast data channel, and the terminal set-top box uses the search broadcast Da...

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PUM

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Abstract

The invention relates to a digital television and provides a digital television terminal advertisement picture updating method. Under the situation that system software of a set top box is not updated, an operator front-end modifies configuration files according to the demand change to achieve the advertisement putting requirement. The digital television terminal advertisement picture updating method comprises the following steps of requesting for a first XML file version number, comparing the requested first XML file version number with an original version number, judging whether the requested first XML file version number is identical to the original version number or not, downloading and updating a first XML file version if the requested first XML file version number is different from the original version number, saving the first XML file version number and other relevant information, downloading EPG picture advertisements while displaying a startup picture video advertisement of the terminal set top box according to the configuration requirement of the first XML file and saving EPG picture advertisement data to a FLASHROM memorizer of the terminal set top box, downloading a second XML file and switching to first service after startup. The digital television terminal advertisement picture updating method is suitable for the digital television needing advertisement update.

Description

technical field [0001] The invention relates to digital television, in particular to a method for updating advertisement pictures at a digital television terminal. Background technique [0002] With the translation and popularization of digital TV, more and more families enjoy the benefits brought by digital TV. Display advertising is a way for operators to add value-added services. Since the advertising provider will change which program the advertisement is displayed on, where it is displayed, as well as the image format, and the way it is presented in different time periods, and this change will involve updating the set-top box software. [0003] The method for updating the advertisement picture in the existing set-top box is to upgrade the system software of the set-top box, which is cumbersome and has certain risks. Contents of the invention [0004] The technical problem to be solved by the present invention is to provide a method for updating advertising images on...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/458H04N21/254
Inventor 程晓兰张雷鸣张建陈启均杨斌
Owner SICHUAN CHANGHONG ELECTRIC CO LTD