Real-time bidding system of network advertisement

Abstract

The invention provides a real-time bidding system of a network advertisement. When a user accesses a webpage, each advertising space in the webpage is bid according to advertising requirement information of advertisements, so that an advertisement can be exhibited in the corresponding advertising space. The system is characterized by comprising an information storing portion, a predicting portion, a coupling value calculating portion and a bid determining portion, wherein the information portion correspondingly stores exhibition opportunities, corresponding attribute information and access time of the webpage which the user accesses; the predicting portion predicts the amount of the exhibition opportunities corresponding to each advertisement and the predetermined advertising amount of the advertisement within a preset period after current time; the coupling value calculating portion calculates the coupling value of each advertisement based on amount of the exhibition opportunities and the predetermined advertising amount of the advertisement and according to a predetermined calculation rule; and the bid determining portion determines whether to carry out bidding based on the coupling value and a predetermined determining rule, and if yes, the advertisement to be bid and the bidding price are further determined.

Description

technical field [0001] The invention relates to the field of network advertisement bidding, in particular to a network advertisement real-time bidding system. Background technique [0002] With the wide application of computer and Internet technology, more and more users choose e-commerce as part of their shopping life. At the same time, many new technology business fields different from traditional industries have gradually developed along with the rapid development of the Internet. Among them, the online advertising trading system is one of them. [0003] The working principle of the online advertising transaction system is: a web page of a certain portal provides advertising space to display advertising services. Bidding auctions are conducted on the online advertising exchange system. Different merchants can bid separately according to the specific conditions of the portal website. The highest bidder will get the opportunity to display the advertising space, and the wi...

AI Technical Summary

Problems solved by technology

[0005] However, due to the short bidding time, generally only tens of milliseconds, and the huge number of display opportunities, advertising bidding agencies do not have time to properly arrange the bidding of each ad, which will lead to the amount of some ads being delivered in a short period of time. However, some advertisements are only served a small part at the end of the day, which seriously affects the display effect of advertisements, thereby greatly affecting the interests of advertisers, and it is also impossible to adjust the advertising cost. control

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