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A service push method and device

A push device and business technology, applied in special data processing applications, instruments, electrical digital data processing, etc., can solve problems such as low accuracy and inaccurate screening

Active Publication Date: 2018-07-17
CHINA UNITED NETWORK COMM GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, in the prior art, when pushing services to users, a fuzzy push method is usually adopted, that is, a certain service is pushed to everyone at the same time, or the pushed crowd is also screened, but in the process of screening the pushed crowd , also due to inaccurate screening, the accuracy is not high when pushing business to users

Method used

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  • A service push method and device
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  • A service push method and device

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Embodiment Construction

[0059] The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only a part of the embodiments of the present invention, but not all of the embodiments.

[0060] The embodiment of the present invention provides a user type prediction method, such as figure 1 As shown, the user type prediction method includes:

[0061] S101. Acquire user characteristics of a user.

[0062] Optionally, the user characteristics may be like going in and out of high-end restaurants, or like playing games, and of course, other characteristics may also be used. Here, the present invention does not limit the specific user characteristics. In this embodiment, the user characteristics of the user may be acquired through information such as the user's terminal type information, social information or consumption informa...

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Abstract

The present invention discloses a service push method and apparatus, relates to the field of service push, and can achieve an objective of effectively improving service push accuracy when a service is pushed to a user. A specific solution is: obtaining a user characteristic of a user; determining, according to a distribution model of a user type complete set and a distribution model of a user characteristic set, a user type of the user characteristic, wherein the user type complete set is A, the distribution model of the user type complete set is f(A), the user characteristic set is psi, and the distribution model of the user characteristic set is h(alpha i); and pushing, according to the user type of the user characteristic, a corresponding service to the user. The present invention is used to push a service.

Description

technical field [0001] The present invention relates to the field of service push, in particular to a service push method and device. Background technique [0002] The development of mobile Internet is an information revolution that has emerged in recent years. For operators, the arrival of the mobile Internet is an opportunity as well as a challenge. [0003] In the operator's network, a large amount of data information closely related to the user's work, life or study is stored, such as the user's terminal type information, social information, consumption information, and so on. If the information is used reasonably, the user characteristics of the user can be determined from this information. For example, it can be determined whether the user is an off-grid user through the user's call to customer service, or the recent call records, or the subject of interest to the user can be determined through the APP (Application) that the user often uses, so as to Push correspond...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 王淑玲冯伟斌王志军
Owner CHINA UNITED NETWORK COMM GRP CO LTD